# Memorial DJ Kicks The DJ AM Sneakers Make Beautiful Music By Robyn Currie | Published 2009-12-01 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/dj-am-sneakers References: [freshnessmag](http://www.freshnessmag.com/2009/11/30/dj-am-x-nike-dunk-high-premium-first-look/) & [nike](http://www.nike.com) DJ AM was a world renowned DJ, someone who knew how to get the party going with a couple of club bangers, but I bet you didn’t know that he was a big sneaker fan. He had an epic sneaker collection, and there was a sneaker designed after him, but it was rumored to have been shelved. But the DJ AM sneaker lives. Featuring a [classic colorway of red and black](https://www.trendhunter.com/trends/dark-team-red), on the classic silhouette of the [Nike](https://www.trendhunter.com/trends/jam-sneaker) Dunk High. Balancing out these bad boys is the light gray swoosh that runs across the shoes. And on the top of the tongue is DJ AM’s logo, so you know you have an authentic pair of DJ AM sneakers. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 69% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Sneaker Collector Culture:** There's an opportunity for further growth for online retail channels within sneaker collector communities globally. - **Celebrity Influenced Apparel and Footwear:** Fashion industries can partner with celebrities or influencers to design exclusive sneaker merchandise. - **Memorialization in Fashion:** There's an opportunity for fashion brands to build collections to commemorate influential figures or honor historical events. ### Sectors Adopting This - **Fashion:** Fashion brands have the opportunity to partner with celebrities or influencers to create unique apparel and footwear collections. - **E-commerce:** E-commerce channels can use targeted marketing to reach sneaker collector communities worldwide. - **Entertainment:** The rise of posthumous collaborations can serve as an opportunity for the entertainment industry to create merchandise commemorating significant figures. ## Related on Trend Hunter - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Sneaker Culture Radio Stations](https://www.trendhunter.com/trends/nike-air-max-day-2023.md) - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md) - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Spring-Ready Stealthy Joint Sneakers](https://www.trendhunter.com/trends/air-max-dn.md) - [Graffiti Artist-Made Rare Sneakers](https://www.trendhunter.com/trends/stash-1.md) - [Dark Red Skateboarding Sneakers](https://www.trendhunter.com/trends/dark-team-red.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Sunset-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/air-max-dn-1.md)