# Drugged Out Dolls DJ A-Track Designs an Acid-Tripping Childrens Toy By Shelby Lee Walsh | Published 2009-07-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/dj-a-track-toy References: [nylonmag](http://www.nylonmag.com/?section=article&parid=3254) & [kidrobot](http://www.kidrobot.com/products2.cfm/ID/7544/name/grateful-bear#) A-Trak is a renowned DJ who has blown the music scene away with his beats and is now playfully delighting fans with the release of a [toy for Kid Robot](https://www.trendhunter.com/trends/pop-top). The [polar bear figure](https://www.trendhunter.com/trends/zsiga-care-bears) has more 'tude than even the coolest dudes. He has sweet shades, a fish hanging out of his back pocket, and a curious little square resting on his tongue. Acid perhaps? Just saying… The Grateful Bear toy also comes with a kickass techni-color igloo. A-Track’s creation was helped by a [collaborative effort with graphic designer](https://www.trendhunter.com/trends/cul-de-sac-japon-x-karimoku-furniture) Dust La Rock. Bet you’ve never seen a polar bear with this much swagger. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 54% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Psychedelic Toys:** Disruptive innovation opportunity: Create a line of toys that embrace psychedelic aesthetics to cater to the growing demand for unique and trippy play experiences. - **Limited Edition Collaborations:** Disruptive innovation opportunity: Collaborate with renowned artists and designers to create limited edition collectible toys that appeal to a niche audience and drive excitement around the brand. - **Character Merchandising:** Disruptive innovation opportunity: Explore the potential of creating merchandise based on popular characters, such as the Grateful Bear, to tap into the fanbase and extend the brand's reach beyond music. ### Industries Being Reshaped - **Toy Manufacturing:** Disruptive innovation opportunity: Incorporate unique designs, vibrant colors, and unconventional themes into toy manufacturing processes to appeal to a new generation of consumers seeking novel and visually stimulating play experiences. - **Art and Design:** Disruptive innovation opportunity: Develop collaborations between artists, designers, and toy manufacturers to create one-of-a-kind collectible toys that blur the lines between art and play. - **Music Merchandising:** Disruptive innovation opportunity: Expand the scope of music merchandise by creating unique and visually appealing toys inspired by popular musicians and DJs, attracting fans and collectors alike. ## Related on Trend Hunter - [Bear-shaped Bluetooth Speakers](https://www.trendhunter.com/trends/bearbrick-collectible-toy.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md) - [Designer Pop Culture Figurines](https://www.trendhunter.com/trends/kkplus.md) - [Watermarked Jade Bear Figurines](https://www.trendhunter.com/trends/jade-berbrick.md) - [Colorful Bear Bluetooth Speakers](https://www.trendhunter.com/trends/audio-color-block-400.md) - [Bear-Themed Audio Devices](https://www.trendhunter.com/trends/rinaro.md) - [Fur-Adorned Celebrity Figurines](https://www.trendhunter.com/trends/doja-cat-1.md) - [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md)