# Multiculturally-Minded Haircare Brands DIZZIAK Offers Ultra Moisturizing Inclusive Hair Products By Jana Pijak | Published 2020-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dizziak References: [dizziak](https://dizziak.com/product/dizziak-hydration-wash/) DIZZIAK is an "award-winning, ultra-moisturising haircare range for every hair type – no exceptions and no exclusions." Best known for its "[multiculturally-minded haircare](https://www.trendhunter.com/trends/textureid-collection)" approach, the brand draws inspiration from the realms of fashion, design and pop culture to create modern and inclusive products consumers can feel good about. Founded by Loretta De Feo, the Black-owned haircare brand has gained praise for its DIZZIAK Hydration Wash and DIZZIAK Deep [Conditioner](https://www.trendhunter.com/trends/all-in-leavein-conditioner) products that are [free of parabens, sulphates, silicones](https://www.trendhunter.com/trends/mela-kera) and mineral oil additives. Each DIZZIAK product is also cruelty-free and vegan-friendly. Both the brand's Hydration Wash and Deep Conditioner products are infused with nourishing natural ingredients like Aloe Vera, Babassu Oil and Quinoa Protein and work to strengthen locks, define the shape and pattern of natural curls and to eliminate frizz. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multiculturally-minded Haircare:** Disruptive innovation opportunity: Develop haircare products that cater to the diverse needs of multicultural consumers, offering inclusive and effective solutions for various hair types. - **Ultra Moisturizing Hair Products:** Disruptive innovation opportunity: Create haircare products that prioritize intense hydration and nourishment, addressing common concerns of dryness and damaged hair. - **Inclusive Beauty Brands:** Disruptive innovation opportunity: Build beauty brands that embrace inclusivity, catering to a wide range of consumers and promoting diversity and representation in the industry. ### Who This Affects Most - **Beauty and Personal Care:** Disruptive innovation opportunity: Integrate natural and sustainable ingredients into beauty and personal care products to meet the increasing demand for eco-friendly and clean beauty solutions. - **Fashion and Design:** Disruptive innovation opportunity: Blend fashion and design elements with beauty products, creating visually appealing packaging and incorporating fashion trends into product offerings. - **Pop Culture-inspired Brands:** Disruptive innovation opportunity: Develop brands that draw inspiration from popular culture, incorporating references and collaborations that resonate with consumers and create unique brand experiences. ## Related on Trend Hunter - [Free-From Kids Haircare](https://www.trendhunter.com/trends/niles-chaz.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Optimized 4C Haircare](https://www.trendhunter.com/trends/kalahari-melon-aloe-vera.md) - [Black-Owned Curl Brands](https://www.trendhunter.com/trends/soft-curl-defining-mousse.md) - [Affordable Free-From Haircare](https://www.trendhunter.com/trends/salon-quality-haircare.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Curl-Enhancing Hair Oils](https://www.trendhunter.com/trends/multiuse-hair-oil.md)