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# DIY Virtual Moustaches
Schick Adds Mo's to Your Photos

By Cecilia Biemann | Published 2008-12-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/diy-virtual-moustaches-schick-adds-mos-to-your-photos
References: [streetattack](http://streetattack.com/blog/?p=243) & [schickfreeyourskin.au](http://www.schickfreeyourskin.com.au/go3d/)

As part of their "Free Your Skin" campaign, Schick has created a web portal that allows you to [upload your photo](https://www.trendhunter.com/trends/crazyface), choose your preferred facial hair option, and then send the results to your family and friends.

If you've always wondered what you would look like with a bushy upper lip, this is your opportunity to virtually fulfill your [facial hair fantasies](https://www.trendhunter.com/trends/philips-oneblade-body-royale). Check out our Trend Hunter team below.

**Implications** - [Interactive applications](https://www.trendhunter.com/trends/scratch-reveal) have become a necessity for any advertising campaign. This is because the consumer wants to feel a connection with the brand. Therefore, by creating an app that allows interaction while maintaining the campaign message and having a fun element, companies can have a better chance at a successful campaign.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 45% | Activity: 46% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Interactive Advertising:** Creating interactive applications as part of advertising campaigns allows consumers to connect with a brand and increases the chances of a successful campaign.
- **Virtual Try-on:** Developing web portals or apps that enable users to virtually try on different options, such as facial hair, enhances the user experience and allows for fun and creative exploration.
- **Personalization in Marketing:** Utilizing tools that allow users to upload their own photos and personalize their experience fosters a stronger connection between the consumer and the brand.

### Industries Being Reshaped

- **Cosmetics:** Cosmetic companies can incorporate virtual try-on features into their marketing strategies to allow customers to experiment with different looks before making a purchase.
- **Fashion:** Fashion brands can leverage interactive advertising techniques, like virtual try-ons, to engage customers and provide a more immersive shopping experience.
- **Digital Marketing:** The rise of interactive applications in advertising highlights the need for digital marketing professionals to stay up to date with innovative technologies and creative ways to engage consumers.

## Related on Trend Hunter

- [Virtual Hair Trimming Experiences](https://www.trendhunter.com/trends/wahl-style-selector.md)
- [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md)
- [Scannable Snack Charity Campaigns](https://www.trendhunter.com/trends/pringles-movember-campaign.md)
- [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md)
- [Mental Health Snack Initiatives](https://www.trendhunter.com/trends/movember-tubes.md)
- [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md)
- [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md)
- [In-App Face Swaps](https://www.trendhunter.com/trends/swapmyface.md)
- [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md)
