# At-Home Sundae Kits Shake Shack Selling DIY Sundae Kits in Southern California By Katherine Pendrill | Published 2020-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diy-sundae-kits References: [brandeating](https://www.brandeating.com/2020/06/shake-shack-selling-diy-sundae-kits-in-southern-california.html) With many consumers still opting for takeout and meal kits instead of dining in restaurants, [Shake Shack](https://www.trendhunter.com/trends/veg-out-picnic) has begun offering new DIY Sundae Kits. The at-home dessert kits join the current DIY Shackburger [Kit](https://www.trendhunter.com/trends/softserve-treats), which contains all the ingredients needed to make eight Shackburgers at home. Shake Shack's new DIY Sundae Kits are currently being sold at locations in Southern California for $24.99 each. Each kit includes a pint of vanilla frozen custard and a pint of chocolate custard. Customers can then top their custard with a medley of different toppings, such as sugar cones, fudge sauce, strawberry sauce, rainbow sprinkles, and chocolate cookie crumbs. The kit even includes a whole spray can of whipped cream. Image Credit: *Shake Shack.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **DIY Food Kits:** The trend of at-home meal and dessert kits continues to rise as consumers prefer takeout over dining in restaurants. - **Personalized/customized Food Options:** The trend of DIY Sundae Kits indicates a desire for consumers to personalize and customize their food options. - **At-home Dessert Experiences:** The trend of at-home dessert experiences opens up opportunities for brands in the dessert industry to create new products and experiences that can be enjoyed at home. ### Where This Applies - **Food and Beverage Retail:** Retail businesses in the food and beverage industry can take advantage of the DIY food kit trend to offer customized food options and food experiences to customers. - **Hospitality and Tourism:** Hospitality and tourism businesses can create unique at-home experiences, such as DIY dessert kits, to cater to customers' desire for at-home entertainment. - **E-commerce:** The rise in demand for at-home food experiences creates opportunities for e-commerce businesses in the food industry to provide personalized and convenient food options to consumers. ## Related on Trend Hunter - [Ready-to-Eat Takeaway Sundaes](https://www.trendhunter.com/trends/the-ultimate-take-home-sundae.md) - [Summertime Dessert Milkshakes](https://www.trendhunter.com/trends/shake-shack-shake.md) - [QSR-Produced Milkshake Menus](https://www.trendhunter.com/trends/shake-shack-7.md) - [Festive Pudding QSR Milkshakes](https://www.trendhunter.com/trends/shake-shack-holiday-shakes.md) - [Premium QSR Picnic Kits](https://www.trendhunter.com/trends/veg-out-picnic.md) - [Indulgent Spoonable Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes2.md) - [Branded Chocolate QSR Sundaes](https://www.trendhunter.com/trends/hersheys-sundae.md) - [Limited-Edition New Year Milkshakes](https://www.trendhunter.com/trends/new-shake-shack-shakes.md) - [Plant-Based Picnic Packs](https://www.trendhunter.com/trends/shake-shack-veg-out-picnic-kit.md)