# Customizable Meatless Grounds Tofurky's DIY Pasture-Raised Plants Inspire Creative Meals By Laura McQuarrie | Published 2017-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diy-pastureraised-plants References: [onegreenplanet.org](http://www.onegreenplanet.org/news/new-vegan-products-we-cant-wait-to-try/) & [tofurky](http://www.tofurky.com/) At Natural Products Expo West this year in California, [Tofurky](https://www.trendhunter.com/trends/tofurky) introduced some of its newest products, including a new range of 'DIY Pasture-Raised Plants.' These packages contain [plant-based grounds for burgers](https://www.trendhunter.com/trends/taste-of-the-world-burgers) and breakfast sausages, offering a new way for vegan and vegetarian at-home chefs to get a boost with preparing their own plant-based dishes from scratch. With an emphasis on DIY cooking, these pre-packaged plant-based grounds encourage consumers to add their own herbs, spices and finishing touches to everything from veggie burgers to meatballs and sausages. Although Tofurky already offers its [Ground Tofurky in Chorizo](https://www.trendhunter.com/trends/pancheros-tofurizo) and Ground Beef styles, the branding and presentation of this new product puts a heightened emphasis on customizing plant-based meat substitutes to one's own tastes. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Customizable Meat Substitutes:** Tofurky's DIY Pasture-Raised Plants provide an opportunity for consumers to personalize and customize their plant-based meat substitutes. - **DIY Plant-based Cooking:** The emphasis on DIY cooking with Tofurky's DIY Pasture-Raised Plants inspires at-home chefs to experiment and create their own plant-based dishes from scratch. - **Personalized Culinary Experience:** The customizable nature of Tofurky's DIY Pasture-Raised Plants offers consumers the chance to create unique and personalized culinary experiences tailored to their tastes. ### Where This Applies - **Plant-based Food:** The rise of customizable plant-based meat substitutes presents a disruptive innovation opportunity for the plant-based food industry to cater to individual dietary preferences and tastes. - **Meal Kit Delivery:** Meal kit delivery services can tap into the trend of DIY cooking and customization by incorporating Tofurky's DIY Pasture-Raised Plants into their offerings, providing customers with plant-based options that they can personalize. - **Seasonings and Spices:** The trend of adding herbs, spices, and finishing touches to plant-based dishes opens up opportunities for the seasonings and spices industry to create unique blends tailored specifically for plant-based cooking. ## Related on Trend Hunter - [Cookable Plant-Based Pepperoni](https://www.trendhunter.com/trends/tofurky.md) - [Artisanal Plant-Based Sausages](https://www.trendhunter.com/trends/tofurky-sausages.md) - [Vegan Ground Meat Mixtures](https://www.trendhunter.com/trends/meatless-ground.md) - [Plant-Based Protein Grounds](https://www.trendhunter.com/trends/beyond-ground.md) - [Meatless Ground Turkey Products](https://www.trendhunter.com/trends/turkeyless-ground.md) - [Meatless Innovation Platforms](https://www.trendhunter.com/trends/beyond-test-kitchen.md) - [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md) - [Regionally Inspired Plant-Based Foods](https://www.trendhunter.com/trends/the-tofoo-co-product.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md)