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# DIY Marshmallow Clouds
These Cutesy Marshmallow Clouds Make an Adorable and Tasty Snack

By Malika Renee Butss | Published 2015-10-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/diy-marshmallow
References: [huffingtonpost](http://www.huffingtonpost.com/entry/homemade-vanilla-marshmallow_562e4be8e4b0aac0b8fd8587?ncid=tweetlnkushpmg00000035) & [larecetadelafelicidad](http://www.larecetadelafelicidad.com/en/2014/04/homemade-marshmallow-vanilla-lemon-and-chocolate.html)

[Hot chocolate season](https://www.trendhunter.com/trends/hot-chocolate-cubes) is upon us and what better way to accent your steaming coco than with these DIY Marshmallow Clouds. This tasty treat requires minimal time and ingredients, making it a simple winter recipe.

Whipped up by food blogger La Receta de la Felicidad, these [homemade marshmallows](https://www.trendhunter.com/trends/jetpuffed-dip-decorate-marshmallows) are almost too cute to eat. The recipe is fairly simple and only requires four ingredients. For added sweetness, these marshmallow clouds can be [flavored with lemon or chocolate](https://www.trendhunter.com/trends/coffee-roast-mallows) in addition to the vanilla. Cutting the marshmallows with cloud cutters is what gives these DIY marshmallow clouds their animated shape while food markers are utilized to draw on the faces -- though this feature is completely up to the consumer.

With such simple steps, these DIY marshmallows are a treat the entire family can create and enjoy.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 19% | Activity: 28% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **DIY Marshmallow Treats:** Opportunity for disruptive innovation in the DIY dessert market by creating customizable and creative marshmallow treats.
- **Creative Food Decorations:** Opportunity for disruptive innovation in the food decoration industry by introducing new tools, such as cloud cutters and food markers, to enhance the visual appeal of desserts.
- **Simple Winter Recipes:** Opportunity for disruptive innovation in the recipe development industry by creating easy and quick winter recipes that require minimal time and ingredients.

### Industries Being Reshaped

- **Dessert Industry:** Opportunity for disruptive innovation in the dessert industry by introducing new and creative marshmallow treats as a trendy and customizable option for consumers.
- **Baking Supplies Industry:** Opportunity for disruptive innovation in the baking supplies industry by marketing cloud cutters and food markers as essential tools for creating visually appealing desserts.
- **Food Blogger Industry:** Opportunity for disruptive innovation in the food blogger industry by creating and sharing unique and easy winter recipes that resonate with a wide audience.

## Related on Trend Hunter

- [Holiday-Shaped Marshmallow Products](https://www.trendhunter.com/trends/holiday-shaped-marshmallows.md)
- [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md)
- [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md)
- [Sweet Heart-Shaped Marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows.md)
- [Easter Marshmallow DIY Kits](https://www.trendhunter.com/trends/dip-and-decorate-dozen.md)
- [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md)
- [Aerated Marshmallow Toppings](https://www.trendhunter.com/trends/shmallow.md)
- [Holiday Marshmallow Treats](https://www.trendhunter.com/trends/jetpuffed.md)
- [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md)
