# Preoccupied Handyman Prints DIY Living Ads Divulge the Distractions of Home Improvement By Amelia Roblin | Published 2011-07-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/diy-living-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/diy_living_mouse) & [publicis](http://www.publicis.com/) The concept of [building your furniture yourself](https://www.trendhunter.com/trends/songmics-home-toolless-collection) is a romantic one, and these DIY Living ads show that the process can also be quite simple. Three prints designed by the [Publicis](https://www.trendhunter.com/trends/publicis-group) advertising agency of Singapore capture three very different domestic scenes in which the customers of this out-of-the-box furnishing system appear to be quite satisfied in their own independent ways. In the first advert a pair of children have overcome (perhaps with the help of their parents?) what must have been a hiccupless exercise to building their cupboard fort. The second is a snapshot of a woman who has been able to assemble a chair quickly enough to escape from a rat on her kitchen floor. Lastly the DIY Living ads picture a young couple who have finished with the quick construction of their dining room table in order to move onto more pressing intimate matters. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 56% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Key Themes Behind This Trend - **DIY Living:** DIY Living is a trend that is disrupting the traditional furniture industry by empowering consumers to build their own furniture. - **Out-of-the-box Furnishing Systems:** Out-of-the-box furnishing systems are disrupting traditional furniture sales models by providing consumers with a DIY alternative. - **Simplified DIY:** The trend of simplified DIY is disrupting the home improvement industry by providing consumers with easy-to-use tools and instructions for building their own furniture. ### Where This Applies - **Furniture:** The furniture industry has an opportunity for disruptive innovation through the development of out-of-the-box furnishing systems like DIY Living that empower consumers to build their own furniture. - **Home Improvement:** The home improvement industry has an opportunity for disruptive innovation by developing simplified DIY tools and instructions to make the building process easier for consumers. - **Advertising:** The advertising industry has an opportunity for disruptive innovation by developing creative campaigns like these DIY Living ads that capture the attention and imagination of consumers. ## Related on Trend Hunter - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Youthful Home Improvement Campaigns](https://www.trendhunter.com/trends/you-got-this.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Household Problem Solver Campaigns](https://www.trendhunter.com/trends/retail-therapy-site.md)