# DIY Lipstick Systems The GoPlay Lipskit Creates Any Lip Colors in Different Textures By Laura McQuarrie | Published 2021-10-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/diy-lipstick References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2021/10/19/GoPlay-moves-to-target-US-market-with-new-and-improved-DIY-lipstick-system?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) Singapore-based beauty start-up GoPlay is introducing its [DIY lipstick system](https://www.trendhunter.com/trends/self-made-bottle) to consumers in the United States and it speaks to consumers who want personalized products. With this system, customers can make any lip color of their choosing in different textures, including mattes and sheer tints. With more people shopping online, the direct-to-consumer brand created a mobile app that helps to educate users on color theory and the most flattering colors for their unique look. This tool takes a variety of factors into consideration, including hair, eye and skin color. As GoPlay founder Mugdha Hedaoo says, "What came as another result of COVID was that consumers now wanted [personalized solutions](https://www.trendhunter.com/trends/maxpace). They don't want to do any more trial and error; they don't want to buy and see how it works." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 91% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **DIY Beauty Systems:** Beauty brands can attract consumers seeking personalized solutions by offering customizable, easy-to-use systems. - **Direct-to-consumer Beauty:** There is an opportunity for beauty brands to cut out the middleman and offer personalized, cost-effective products directly to consumers. - **Mobile Beauty Apps:** Brands can appeal to tech-savvy consumers by offering easy-to-use mobile apps that educate and guide customers in creating personalized products. ### Who This Affects Most - **Beauty:** Beauty brands can explore the potential of DIY solutions to offer personalized, innovative products to consumers. - **E-commerce:** The rise of online shopping offers an opportunity for direct-to-consumer beauty brands to offer affordable, personalized products. - **Technology:** Beauty brands can leverage technology, such as mobile apps and online tools, to provide custom solutions to consumers seeking personalized beauty products. ## Related on Trend Hunter - [Personalized Lip Product Services](https://www.trendhunter.com/trends/sensual-lip-custom-match.md) - [AI-Personalized Lipsticks](https://www.trendhunter.com/trends/maison-m.md) - [Experiential Lip Color Services](https://www.trendhunter.com/trends/lip-lab.md) - [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md) - [AI-Powered Lipstick Application Systems](https://www.trendhunter.com/trends/lipstick-application-system.md) - [Tailor-Made Blush Services](https://www.trendhunter.com/trends/soft-blur-cheek-stick.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Personalized Beauty-Tech Systems](https://www.trendhunter.com/trends/maxpace.md) - [Customizable Nail Polish Kits](https://www.trendhunter.com/trends/buildabox-bundle.md)