# Toy Blocks-Infused Sneakers The DIY LEGO Superstar Perfectly Fuses adidas and LEGO By Amy Duong | Published 2021-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diy-lego-superstar References: [hypebeast](https://hypebeast.com/2021/7/the-lego-group-and-adidas-originals-bridges-gap-between-toy-sneaker-superstar-interview) [adidas](https://www.trendhunter.com/trends/clot-superstar) Originals and the [LEGO Group](https://www.trendhunter.com/trends/nike-and-lego-1) work in collaboration and deliver the impressive DIY LEGO Superstar sneaker design that perfectly fuses both of the brands' expertise. The shoes are made from premium leather material and have a black and white colorway as a nod to the signature look. It boasts the brick pattern at the signature three stripes, the heel tab, and the [shell toe](https://www.trendhunter.com/trends/sp5der-x-adidas). These are informed on the silhouette very carefully to show off the notable jigsaw effect in a protruding look. The shoes were built from the sole and worked its way upwards and the collectible item measures out to be 12cm in height, 27cm in length, and 9cm in terms of width. Image Credit: adidas Originals ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 19% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Collaborative Designs:** More businesses are recognizing the benefits of collaborating with other brands to produce innovative, unique products. - **Customizable Fashion:** There is growing demand for personalized fashion items that reflect individual styles and interests, and this trend is likely to continue. - **Brand Licensing:** Brand licensing has emerged as a valuable strategy for companies to extend their reach and attract new customers through partnerships with popular brands. ### Industries Being Reshaped - **Fashion and Footwear:** The fashion and footwear industries are constantly evolving, and companies that can offer unique designs and customizable options are likely to succeed. - **Toy and Gaming:** There is potential for toy and gaming companies to partner with fashion brands to create limited edition collectibles and appeal to a wider audience. - **Branding and Marketing:** Businesses that specialize in branding and marketing may have opportunities to help companies develop and promote collaborative products and brand licensing partnerships. ## Related on Trend Hunter - [Building Block-Inspired Sneakers](https://www.trendhunter.com/trends/lego-x-nike-air-max-95-neon.md) - [Building Block Footwear Models](https://www.trendhunter.com/trends/lego-air-jordan-11.md) - [Brick-Inspired Footwear](https://www.trendhunter.com/trends/brick-clog1.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Multi-Year Footwear Partnerships](https://www.trendhunter.com/trends/nike-and-lego-1.md) - [Playful Sport-Centric Partnerships](https://www.trendhunter.com/trends/nike-x-lego-group.md) - [Footwear-Inspired Puzzle Brand Partnerships](https://www.trendhunter.com/trends/nike-and-lego.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md)