# Luxurious Customizable DIY Knitwear Gucci's New Sweaters Boast Large Alphabet Using a Knit Process By Amy Duong | Published 2018-11-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/diy-knitwear References: [hypebeast](https://hypebeast.com/2018/11/gucci-diy-knitwear-collection-details) & [gucci](https://www.gucci.com/) Luxury fashion house [Gucci](https://www.trendhunter.com/trends/la-famiglia-collection) introduces a set of new [DIY knitwear](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch) options for the colder seasons upon us. The pieces are complete in four different colorways including white, red, blue, and green. The sweater styles include a [button-enclosed cardigan](https://www.trendhunter.com/trends/christina-fair-isle-cardigan), a crewneck, and a shawl-collar bomber style. All of the options infuse a stripe design around the sleeves, the buffs, and the bottom along with large personalized letters that can be infused. The letters will be incorporated onto the sweaters through a knitting process called 'intarsia.' The crewneck style boasts the custom letter over the front and the remaining two styles wear the letter at the back. Branding styles are seen in the form of the House Web strip and the GG emblem. The DIY capsule is also set to include denim jackets, hoodies, tailored jackets, bomber jackets, and sweaters in addition to the knitwear. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Customizable Knitwear:** Disruptive innovation opportunity: Develop a digital platform that allows customers to design and personalize their own knitwear online. - **DIY Fashion:** Disruptive innovation opportunity: Create a subscription-based service that delivers DIY fashion kits, providing customers with the materials and instructions to create their own customized garments at home. - **Luxury DIY Market:** Disruptive innovation opportunity: Launch a high-end marketplace exclusively for luxury DIY products, catering to affluent consumers who enjoy creating and customizing their own high-quality goods. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Establish a brick-and-mortar store that combines technology and fashion, offering customers the ability to design and customize their own garments. - **E-commerce:** Disruptive innovation opportunity: Build an online marketplace specifically for customizable fashion items, providing a platform for independent designers and artisans to showcase and sell their personalized creations. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop advanced knitting technologies that enable mass customization of knitwear, allowing for efficient production of personalized garments on a large scale. ## Related on Trend Hunter - [Luxurious Cashmere Sweater Lines](https://www.trendhunter.com/trends/tony-melillo.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Distressed Luxury Knitwear](https://www.trendhunter.com/trends/distressed-luxury-knitwear.md) - [Hand- Knitted Joint Apparel](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills.md) - [Wool Sweater Ranges](https://www.trendhunter.com/trends/buck-masons-wool-sweater-collection.md) - [Soufflé Yarn Sweaters](https://www.trendhunter.com/trends/uniqlos-souffl-yarn.md)