# Personalized Neon Signs DIY Marketing Tools By Howard Wu | Published 2008-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diy-illuminated-marketing-flexible-neon-signs References: [thinkgeek](http://www.thinkgeek.com/gadgets/lights/97fd/) In the retail industry, in-your-face marketing is often at a premium. This simple do-it-yourself neon sign kit can be beneficial to any business looking for a bit more visibility. The package includes sealed plastic casing, 22 2x3" letters and special characters, a button to control either blinking or solid lights, and a power supply. **Implications** - Las Vegas has so many [flashing lights and signs](https://www.trendhunter.com/trends/largescale-digital-signage) because they grab people's attention and lure them into casinos and bars. An ordinary neon sign has the same power and can be used for any type of [marketing and advertising campaign](https://www.trendhunter.com/trends/legitimate-you). Most people's eyes are automatically drawn to flashing and bright lights (whether they want to read the sign or not). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **DIY Marketing:** The trend of personalized neon signs is an example of the growing demand for marketing tools that businesses can do themselves. - **Visual Merchandising:** The trend of personalized neon signs is an example of the opportunity for retail businesses to improve their in-store marketing and attract more customers. - **Customization:** The trend of personalized neon signs is an example of the growing demand for products with personalized and customized features. ### Who This Affects Most - **Retail Industry:** Personalized neon signs are a disruptive innovation for the retail industry because they allow businesses to enhance store visibility and attract customers. - **Advertising Industry:** Personalized neon signs are a disruptive innovation for the advertising industry because they provide a unique and eye-catching way to promote products and services. - **Event Planning Industry:** Personalized neon signs are a disruptive innovation for the event planning industry because they offer a creative way to enhance event branding and attract attendees. ## Related on Trend Hunter - [Self-Expressive Custom Rope Lights](https://www.trendhunter.com/trends/neon-rope-light.md) - [AI-Powered Digital Displays](https://www.trendhunter.com/trends/intellino-signamic.md) - [Y2K-Inspired Neon Light Art](https://www.trendhunter.com/trends/neon-light-art.md) - [Digital Convenience Store Signage](https://www.trendhunter.com/trends/outdoor-led-displays.md) - [Illuminated LED Artwork Posters](https://www.trendhunter.com/trends/led-poster.md) - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md) - [Subscription-Based Signage Services](https://www.trendhunter.com/trends/signage-service.md) - [Digital Branding Assets](https://www.trendhunter.com/trends/signaturesupply.md) - [Digital Signage Tools](https://www.trendhunter.com/trends/screen-canvas.md)