# Fire-Starting Flower Pots The DIY Hottest Pepper Grower Grows the World's Second Hottest Pepper By Michael Hines | Published 2010-12-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/diy-hottest-pepper-grower References: [thatsnerdalicious](http://thatsnerdalicious.com/spicy-foods/dinner-time-grown-your-own-world’s-hottest-pepper/) & [thinkgeek](http://www.thinkgeek.com/geektoys/science/e56a/?cpg=cj&ref=&CJURL=) I am a lover of [spicy foods](https://www.trendhunter.com/trends/smackin-cheddar-ghost-pepper) but even I am intimidated by the DIY Hottest Pepper Grower. This flower pot contains seeds to grow the Naga jolokia, the second [hottest pepper in the world](https://www.trendhunter.com/trends/zarpado-reaper). The Naga jolokia is rated at over one million SHU. While I am unfamiliar with the SHU scale, one million of anything sounds like a whole lot. The DIY Hottest Pepper Grower will grow you that pepper, though provided you give it a little water and sunlight. If you're ready to take the Naga jolokia, then pick up this pepper pot for only $5. Remember, there is a fine line between pain and enjoyment. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Spicy Food Enthusiast:** Opportunity to cater to the growing market of consumers who enjoy eating extremely spicy foods by offering innovative products like fire-starting flower pots. - **DIY Gardening:** Creating DIY gardening products that offer unique and exciting experiences like growing the world's second hottest pepper in a flower pot. - **Novelty Planting Kits:** Utilizing unconventional and novelty themes in planting kits to engage and entertain consumers, such as fire-starting flower pots for growing hot peppers. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to create new spicy food products or incorporate extremely hot peppers into their menu items, catering to the growing demand for spicy flavors. - **Gardening and Horticulture:** Innovation opportunities for gardening and horticulture companies to develop unique and engaging gardening products, like the DIY Hottest Pepper Grower flower pot, to attract DIY gardening enthusiasts. - **Novelty and Giftware:** Potential in the novelty and giftware industry to create and market unique and quirky planting kits, such as fire-starting flower pots, targeting consumers who enjoy unconventional gardening experiences. ## Related on Trend Hunter - [Incredibly Spicy Chocolate Bars](https://www.trendhunter.com/trends/worlds-hottest-chocolate-bar.md) - [Adults-Only Ultra-Spicy Meals](https://www.trendhunter.com/trends/pepper-x-meals.md) - [Peruvian Pepper Hot Sauces](https://www.trendhunter.com/trends/tari.md) - [Spicy Valentine’s Day Kits](https://www.trendhunter.com/trends/some-love-it-hot-valentines-day-set.md) - [Spicy Pistachio Snacks](https://www.trendhunter.com/trends/spicy-pistachio.md) - [Fiery Miso Soups](https://www.trendhunter.com/trends/spicy-miso-soup.md) - [Chili Pepper Perfumes](https://www.trendhunter.com/trends/scoville-by-obvious.md) - [Customizable Hot Sauce Kits](https://www.trendhunter.com/trends/craftly-diy-hot-sauce-kit.md) - [Super-Spicy Nugget Sauces](https://www.trendhunter.com/trends/mcdonalds-x-hot-ones.md)