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# DIY Rabbit-Themed Sneakers
Vans and Billy’s Tokyo Teamed Up on the New DIY HI VLT LX

By Katherine Pendrill | Published 2023-01-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/diy-hi-vlt-lx
References: [hypebae](https://hypebae.com/2022/12/vault-by-vans-year-of-the-rabbit-billys-release-date-collaboration-price-info)

New Year's Eve may have already passed if you follow the Gregorian calendar, but the [Lunar New Year](https://www.trendhunter.com/trends/vibram-fivefingers-year-of-the-horse) is still ahead of us and [Vans](https://www.trendhunter.com/trends/zhang-quan-1) is celebrating with its new DIY HI VLT LX sneakers.

Created in honor of the Year of the Rabbit, the new DIY HI VLT LX sneakers take a unique 'DESIGN IT YOURSELF' approach. The new sneakers borrow from Vans [Sk8-Hi](https://www.trendhunter.com/trends/kpop-demon-hunters-1) and Half Cab shapes, but then added a variety of different textures and materials. Depending on what you're feeling, you can use any of the Velcro-backed attachments to give the sneakers their own distinct look.

In addition to the new DIY HI VLT LX sneakers, Vans has taken its signature checkered Vans Slip-Ons and added tiny ying and yang white and black rabbit symbols to the design.

Image Credit: Vans, [hypebae](https://hypebae.com/2022/12/vault-by-vans-year-of-the-rabbit-billys-release-date-collaboration-price-info)

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 49% | Activity: 35% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **DIY Sneakers:** The DIY approach in fashion and footwear is an opportunity for companies to provide customizable and unique products to consumers.
- **Lunar New Year-themed Collections:** The celebration of Lunar New Year can be a marketable opportunity for companies to release limited edition themed products.
- **Incorporating Cultural Symbols:** Incorporating cultural symbols in product designs is a chance for companies to connect with diverse consumer bases and showcase inclusivity.

### Industries Being Reshaped

- **Footwear:** Collaborations between popular shoe brands and other companies or artists can lead to new and interesting styles of footwear.
- **Fashion:** Themed collections that coincide with cultural events can be profitable for fashion companies and also promote cultural awareness.
- **Marketing and Advertising:** Using traditional and cultural celebrations as inspiration for advertising campaigns can create a lasting impact and connection with consumers.

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