# Gardening Blogger Projects Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects By Laura McQuarrie | Published 2015-10-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diy-garden-projects References: [en-ca.miraclegro](http://en-ca.miraclegro.com/smg/goART3/Howto/joy-cho-and-miracle-gro/31100007) & [pinterest](https://www.pinterest.com/ohjoy/grojoy-gardening/) In order to help others who have a black thumb when it comes to gardening, Joy Cho of the Oh Joy! blog teamed up with [Miracle-Gro](https://www.trendhunter.com/trends/where-the-good-things-gro) for a series of inspiring DIY garden projects. In collaboration with the gardening brand, Cho created a fun series of crafts that have their roots in the garden, such as floral place cards, [pumpkin planters](https://www.trendhunter.com/trends/balconyfarm-planter) and even an instructional video on how to make garden bruschetta. In addition to these projects, the #GroJoy Gardening board hosted on Miracle-Gro's [Pinterest](https://www.trendhunter.com/trends/space-planner) account includes a curated list of projects by other bloggers that are equally as inspiring to gardeners of all levels. As one of Pinterest's top pinners, with a following of more than 13 million users, it's no surprise that this shared board is watched by more than 860,000 followers. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **DIY Gardening Projects:** Opportunity for companies to collaborate with influential bloggers to inspire and educate consumers on gardening through fun and creative projects. - **Curated Pinterest Boards:** Opportunity for brands to further engage with consumers through curated boards that showcase inspiring user-generated content. - **Garden-to-table Recipes:** Opportunity for food and gardening industries to collaborate and promote the use of homegrown produce in cooking, presenting an environmentally conscious and healthy lifestyle. ### Industries Being Reshaped - **Home and Garden:** Opportunity for gardening and home improvement brands to collaborate with bloggers and influencers to connect with consumers who may not have prior gardening knowledge. - **Marketing and Advertising:** Opportunity for companies to use collaborative project-based marketing campaigns to promote their brand and engage with new audiences. - **Food and Beverage:** Opportunity for food and beverage companies to collaborate with gardening brands to showcase the benefits of homegrown produce and encourage consumers to grow their own. ## Related on Trend Hunter - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Comprehensive Gardening Brands](https://www.trendhunter.com/trends/gardenuity.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Gardener-Backed Vegetable Campaigns](https://www.trendhunter.com/trends/florette-and-mr-plant-geek.md) - [Organic Cooking-Themed Plant](https://www.trendhunter.com/trends/culinary-plant-collection.md) - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [Chic Self-Watering Garden Planters](https://www.trendhunter.com/trends/glowpear-mini-bench.md) - [DIY Plant Decor Kits](https://www.trendhunter.com/trends/make-it-yourself-plant-stand.md) - [Hydroponic Herb Kits](https://www.trendhunter.com/trends/hydroponic-herb-kit.md)