# Lash Adhesive Products FlutterHabit, the DIY Faux Lash Brand, Unveils the Setup By Kalin Ned | Published 2024-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diy-faux-lash References: [flutterhabit](https://flutterhabit.com/collections/extras/products/thesetup) & [flutterhabit](https://flutterhabit.com/collections/extras/products/made-for-this-adhesive-black)  FlutterHabit, the DIY faux lash brand, unveils its latest lash product. Simply dubbed 'The Setup,' this [lash adhesive](https://www.trendhunter.com/trends/ghostbond) is designed to complement the brand's Made For This Adhesive—" a game-changing adhesive developed specifically for the FlutterHabit Application Method. The Setup reflects FlutterHabit's commitment to creating stress-free and user-friendly products for consumers. The product offers precise application at the lash root for a strong and trustworthy five-day hold that consumers can feel safe with. With its mascara wand design, The Setup simplifies the application process and is capable of securing [lash segments](https://www.trendhunter.com/trends/kiss-falscara-value-packs) instantly. The DIY faux lash brand has rapidly grown over the years since its founding (2019). Committed to innovation and quality, FlutterHabit claims that it seeks to address market needs while maintaining its values and community engagement. Image Credit: FlutterHabit ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 11% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **User-friendly Products:** Creating stress-free and user-friendly products for consumers, The Setup offers precise application at the lash root for a strong and trustworthy five-day hold. - **Mascara Wand Design:** The Setup simplifies the application process with its mascara wand design, capable of securing lash segments instantly. - **Community Engagement:** FlutterHabit focuses on innovation and quality while maintaining its values and community engagement, setting it apart in the faux lash industry. ### Sectors Adopting This - **Beauty Products:** In the beauty products industry, there's potential for disruptive innovation with user-friendly and precise application features like those found in The Setup. - **Cosmetics:** Cosmetics industry players can explore disruptive innovation opportunities by incorporating unique designs such as the mascara wand design seen in The Setup. - **Fashion & Beauty:** Within the fashion & beauty industry, fostering community engagement and values-driven products similar to FlutterHabit can drive disruptive innovation. ## Related on Trend Hunter - [No-Glue Lash Technology Kits](https://www.trendhunter.com/trends/individual-lash-kit.md) - [Lush Lash Starter Kits](https://www.trendhunter.com/trends/cat-eye-starter-kit.md) - [Natural-Looking Self-Stick Lashes](https://www.trendhunter.com/trends/selfstick-xtension-strips.md) - [Comfort-Focused Underlash Collections](https://www.trendhunter.com/trends/seamless-underlash.md) - [Salon-Grade Lash Extension Kits](https://www.trendhunter.com/trends/lash-extension-kit.md) - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [Press-On Lash Systems](https://www.trendhunter.com/trends/jetzi.md) - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Next-Gen Hair Adhesives](https://www.trendhunter.com/trends/ghostbond.md)