# DIY Labeled Pillows Dreams Just Got Sweeter With His & Hers Cushions By Shelby Lee Walsh | Published 2009-05-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/diy-customized-pillows References: [apartmenttherapy](http://www.apartmenttherapy.com/la/how-to/how-to-his-and-hers-stenciled-pillowcases-085337) Being an avid fan of the squishy pillow, I think it is important that my sleep mate is clear that he should keep his mitts off my favorite slumber inducer. To avoid the pillowfight debate over whose down-filled pillow is whose, these DIY stenciled pillows are just the cure! Apartment Therapy shows you how to customize your pillows to make them a reflection of you and to make sure your loved one doesn’t try to pass off your preferable pillow as his. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Customized Pillows:** Creating personalized pillows allows individuals to add their own touch to home decor, offering a disruptive innovation opportunity in the home goods market. - **DIY Home Decor:** The rise of DIY home decor projects like stenciled pillows presents an opportunity for innovative products and services that cater to consumers looking to personalize their living spaces. - **Unique Couple's Gifts:** The demand for customized couple's gifts, such as his and hers pillows, opens up opportunities for disruptive innovation in the gifts and accessories industry. ### Sectors Adopting This - **Home Goods:** The DIY stenciled pillows trend creates an opportunity for the home goods industry to offer customizable and unique products. - **Diy/home Improvement:** The DIY home decor trend, including personalized pillows, creates opportunities for the DIY and home improvement industry to provide innovative tools, materials, and tutorials. - **Gifts and Accessories:** The demand for unique couple's gifts like his and hers pillows allows for disruptive innovation in the gifts and accessories industry, particularly in customization and personalization services. ## Related on Trend Hunter - [Customizable Side-Specific Pillows](https://www.trendhunter.com/trends/sleep-artisan-luxury-side-sleeper-pillow.md) - [Chiropractor-Approved Pillows](https://www.trendhunter.com/trends/dreamade-pillow.md) - [Cheeky Self-Care Pillows](https://www.trendhunter.com/trends/do-not-disturb-decor.md) - [Exuberant Love-Inspired Pillows](https://www.trendhunter.com/trends/laura-dro-designs.md) - [Pillow Paradise Events](https://www.trendhunter.com/trends/pillow-paradise.md) - [Marshmallow-Inspired Pillows](https://www.trendhunter.com/trends/marshmallow-pillow.md) - [Fully Adjustable Pillows](https://www.trendhunter.com/trends/modular-pillow.md) - [Adaptive Ergonomic Bed Pillows](https://www.trendhunter.com/trends/ostrichpillow-bed-pillow.md) - [Supportive Machine-Washable Pillows](https://www.trendhunter.com/trends/heroic-sleep-pillow.md)