# Interactive Ice Cream Kits The Baskin-Robbins DIY Creature Creations Kits are Customizable By Michael Hemsworth | Published 2020-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diy-creature-creations-kits References: [brandeating](https://www.brandeating.com/2020/09/baskin-robbins-expands-creature-creations-selection-with-new-diy-kits.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [baskinrobbins](https://www.baskinrobbins.com/en) The [Baskin-Robbins](https://www.trendhunter.com/trends/the-ultimate-take-home-sundae) DIY Creature Creations Kits have been announced by the [ice cream brand](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi) as a followup to the previous Creature Creations to help consumers create delicious desserts from the comfort of home. The kits come with two pre-packed quarts of ice cream along with colorful sprinkles and a total of five Creature-inspired cups that come in unicorn, [monster or mermaid style choices](https://www.trendhunter.com/trends/crunchie-munchie-monster-cake). An additional five white chocolate toppers as well as five wearable Creature crowns come packed inside to allow for a completely customizable final product. The Baskin-Robbins DIY Creature Creations Kits also come with access to a free eBook featuring the Creature Creations themselves that has been written by actor Taye Diggs for download directly from the brand's website. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **DIY Food Kits:** Disruptive innovation opportunity: Developing customizable food kits that allow consumers to create personalized desserts or meals at home. - **At-home Entertainment:** Disruptive innovation opportunity: Creating interactive experiences or kits that provide entertainment and engagement for consumers in the comfort of their own homes. - **Collaborative Branding:** Disruptive innovation opportunity: Partnering with well-known individuals or influencers to create branded content or products that resonate with consumers. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Introducing new and innovative food and beverage products or kits that cater to customization and convenience. - **Entertainment and Gaming:** Disruptive innovation opportunity: Developing interactive entertainment experiences or products that can be enjoyed at home. - **Marketing and Advertising:** Disruptive innovation opportunity: Exploring new and creative ways to collaborate with influential individuals or celebrities for brand promotion and engagement. ## Related on Trend Hunter - [Branded Ice Cream Kits](https://www.trendhunter.com/trends/happiness-box-ice-cream-set.md) - [Candy Sundae Kits](https://www.trendhunter.com/trends/ice-cream-kit.md) - [Monster-Themed Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-okashina-okashina-halloween.md) - [DIY Monster Pops](https://www.trendhunter.com/trends/monster-pops.md) - [DIY Chocolate Treat Kits](https://www.trendhunter.com/trends/monster-chocolate-pops.md) - [Ready-to-Eat Takeaway Sundaes](https://www.trendhunter.com/trends/the-ultimate-take-home-sundae.md) - [Ice Cream Variety Packs](https://www.trendhunter.com/trends/ice-cream-variety-packs.md) - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md) - [Spooky Ice Cream Collections](https://www.trendhunter.com/trends/scoops-skulls-series.md)