# Richly Topped DIY Cheesecakes The Mad Egg in Dublin Allows for Creativity in Topping Curation By Kalin Ned | Published 2019-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diy-cheesecake References: [fm104.ie](https://www.fm104.ie/the-buzz/this-dublin-restaurant-serves-diy-cheesecake/) & [instagram](https://www.instagram.com/p/Bwb8vpKAxCc/) The Mad Egg is a restaurant on Charlotte Way which is known for two pretty filling dining options -- its buttermilk chicken burgers and its mouth-watering DIY cheesecake. The establishment embraces a simple service to perfection with the right availability of various toppings and a premium quality base. The offering retails for €6.95 which is quite accessible given the aesthetic. When ordering, guests receive a plain slice and three toppings of their own choosing. The Mad Egg makes sure it has a rich variety of choices -- from the expected Nutella and crushed Oreos to honeycomb nuggets and peanut brittle offerings. In addition, the DIY cheesecake experience is quite Instagram-friendly, allowing for restaurant exposure, as well as an example of one's creative culinary abilities. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Customized Topping Experiences:** Opportunity for restaurants to offer DIY topping options that allow customers to personalize their dining experience. - **Instagrammable Food Experiences:** Opportunity for restaurants to create visually appealing dishes that are social media friendly, attracting customers and increasing online exposure. - **Premium Quality Bases:** Opportunity for restaurants to differentiate themselves by offering high-quality cheesecake bases that elevate the overall dessert experience. ### Who This Affects Most - **Restaurant:** Restaurants can capitalize on the trend of customized topping experiences by offering DIY options for customers to personalize their cheesecakes. - **Food and Beverage:** Food and beverage brands can develop and market premium quality cheesecake bases to meet the demand for high-quality desserts. - **Hospitality:** Hotels and resorts can enhance their dining experiences by incorporating Instagrammable food options, attracting social media influencers and increasing their online presence. ## Related on Trend Hunter - [Easter-Inspired Cafe Desserts](https://www.trendhunter.com/trends/creams-cafe-easter-menu.md) - [Customizable Donut Menus](https://www.trendhunter.com/trends/buildyourowndonut-menu.md) - [Frozen Artisanal Cheesecake Treats](https://www.trendhunter.com/trends/the-english-cheesecake-company.md) - [Hybrid Cuisine Dessert Cakes](https://www.trendhunter.com/trends/banoffee-pie-cheesecake.md) - [Prepackaged Artisan Dessert Products](https://www.trendhunter.com/trends/the-delicious-dessert-company.md) - [International Flavor Brunch Menus](https://www.trendhunter.com/trends/the-cheesecake-factory-brunch.md) - [Nutty Baklava Cheesecakes](https://www.trendhunter.com/trends/new-baklava-cheesecake.md) - [Tangy Tzatziki Cheesecakes](https://www.trendhunter.com/trends/tzatziki-cheesecake.md) - [Exotically Flavored Cheesecake Desserts](https://www.trendhunter.com/trends/baked-passion-fruit-cheesecake-cream.md)