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# Zen DIY Candy Kits
The Zen Garden Diy by Heart is Interactive, Relaxing and Delicious

By Kalin Ned | Published 2019-11-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/diy-candy-kit
References: [designtaxi](https://designtaxi.com/news/407316/Japan-Is-In-Love-With-These-Gorgeous-Edible-DIY-Zen-Garden-Kits-Made-From-Candy/) & [amazon.co.jp](https://www.amazon.co.jp/gp/product/B07WHXLGM3/?tag=trenhunt0f-20)

DIY candy kits are big in Japan and these products are expanding to suit the needs and interests of not only kids but also of grownups. The [Zen Garden](https://www.trendhunter.com/trends/desktop-zen-garden) series by Japanese company [Heart](https://www.trendhunter.com/trends/candy-heart-hot-chocolate-bombs) is a great example of this pivot to a more mature market.

The DIY candy kits double as a desktop zen garden that is interactive and allows consumers to practice some mindfulness and meditation before indulging in the delicious treat. One of Heart's offerings boasts a miniature rock garden where the rocks are substituted with chocolate and candy, while the sand is powdered Ramune sweets. The second option, on the other hand, features "a gummy-like koi pond." In addition, Heart includes a miniature rake to complete the authentic food-derived kit.

Image Credit: Amazon

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 56% | Activity: 65% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### What Makes This Trend Stand Out

- **DIY Candy Kits:** Disruptive innovation opportunity: Explore new flavors and interactive experiences with unique adult-oriented DIY candy kits.
- **Zen Garden:** Disruptive innovation opportunity: Combine mindfulness and sweets by creating DIY candy kits that double as interactive zen gardens.
- **Mature Market:** Disruptive innovation opportunity: Tap into the growing demand for adult-oriented products by expanding DIY candy kits to cater to the interests of grownups.

### Sectors Adopting This

- **Confectionery:** Disruptive innovation opportunity: Capitalize on the popularity of DIY candy kits by experimenting with new flavors, textures, and interactive elements.
- **Wellness:** Disruptive innovation opportunity: Merge the worlds of confectionery and mindfulness by creating DIY candy kits that promote relaxation and self-care.
- **Gift and Novelty:** Disruptive innovation opportunity: Target the gift and novelty market by designing DIY candy kits that offer unique and interactive experiences for both kids and adults.

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