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# Traditional Ecuadorian Holiday Drinks
This Canelazo Recipe is a DIY Beverage from the Andes

By Michael Hemsworth | Published 2015-11-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/diy-beverage
References: [ecuadorjoannansilmin.blogspot](http://ecuadorjoannansilmin.blogspot.ca/2014/12/canelazo-traditional-ecuadorian-holiday.html) & [ecuadorjoannansilmin.blogspot](http://ecuadorjoannansilmin.blogspot.ca/2014/12/canelazo-traditional-ecuadorian-holiday.html)

It's easy to fall back on [traditional holiday beverages like eggnog](https://www.trendhunter.com/trends/craig-nog) and apple cider, but for a [festive change this season](https://www.trendhunter.com/trends/festive-drink-menu) this canelazo recipe is a delicious DIY beverage that will offer guests a glimpse into Ecuadorian culture. A traditional beverage enjoyed in the Andes Mountain range in Ecuador, canelazo is enjoyed either hot or cold and with or without rum to suit your preference.

Crafted using a mixture of [cinnamon, cloves and lime](https://www.trendhunter.com/trends/cinnamon-espresso-martini), canelazo can be made fresh using pre-prepared ingredients. This particular recipe also incorporates naranjillazo into the DIY beverage, which is created using naranjilla fruit concentrate, grated panela and a touch of all spice.

When both recipes for canelazo and naranjillazo are combined, the finished product is a sip of culture straight from the South American mountain range that's sure to delight.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 18% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **DIY Beverages:** Disruptive innovation opportunities in this trend include creating DIY beverage kits for consumers to make traditional drinks from different cultures at home.
- **Ethnic Cultural Experiences:** Disruptive innovation opportunities in this trend include developing virtual reality experiences that allow people to immerse themselves in different cultures while enjoying traditional beverages.
- **Alternative Holiday Drinks:** Disruptive innovation opportunities in this trend include creating unique and non-traditional beverages for holiday celebrations that offer a new and exciting experience for consumers.

### Where This Applies

- **Food and Beverage:** Disruptive innovation opportunities in this industry include creating new product lines of traditional holiday beverages from different cultures to cater to a diverse consumer base.
- **Tourism and Hospitality:** Disruptive innovation opportunities in this industry include incorporating traditional holiday beverages from different cultures into hotel and resort menus to enhance guests' cultural experiences.
- **Online Retail:** Disruptive innovation opportunities in this industry include launching online platforms that curate and sell traditional beverage ingredients and recipe kits to customers worldwide.

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