# Raffling Luxury Lives Millionaire Andrew Paul Offers Up His Possessions in Lottery By Christina Butty | Published 2009-06-16 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/divorcee-life-raffles-andrew-paul References: [luxist](http://www.luxist.com/2009/06/16/english-millionaire-raffling-off-his-life/) & [winanewlife](http://winanewlife.com/) After his recent divorce, English banker Andrew Paul decided to raffle off his life. For under £20, a person can enter a draw to win Andrew Paul’s £1.1m five bedroom house, a £160,000 [Aston Martin](https://www.trendhunter.com/trends/aston-martin-valiant) DBS, and his £200,000 Sealine 35 Sport motor boat. First prize includes either the home or the car plus the speedboat, along with £85,000 in cash to assist with insurance and fees, or the first prize winner can have £1 million in cash. Andrew Paul is also offering [ten runner up prizes](https://www.trendhunter.com/trends/fragrance-prize-draw). He is hoping to sell 200,000 tickets to earn £4 million. If fewer than 150,000 tickets are sold, a lower cash prize will be given. Also in this contest is a bizarre twist. Upon paying the fee, entrants need to estimate where a [golf ball](https://www.trendhunter.com/trends/blade-and-bow) would end up in a photograph, as winners are going to be determined based on who is the closest to the actual placement. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 66% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Raffling Luxury:** Opportunity for businesses to explore unique raffle models for high-value possessions and experiences. - **Alternative Prize Formats:** Disruptive potential for businesses to offer non-traditional prizes in raffles and contests, adding excitement and value for participants. - **Gamified Marketing:** Emerging trend of combining gaming elements with marketing strategies, providing interactive and engaging experiences for consumers. ### Sectors Adopting This - **Luxury Goods:** Innovative opportunity for luxury brands to collaborate with raffles and offer exclusive products and experiences. - **Real Estate:** Disruptive potential for the real estate industry to explore alternative marketing methods such as raffling properties to reach new buyers. - **Automotive:** Opportunity for car manufacturers and dealerships to collaborate with raffles, offering high-end vehicles as prizes to attract customers. ## Related on Trend Hunter - [Experiential Prize Flight Raffles](https://www.trendhunter.com/trends/middle-seat-lottery.md) - [Monthly Stipend Scratch Cards](https://www.trendhunter.com/trends/set-for-5-years-scratch-card.md) - [Fundraising Car Giveaways](https://www.trendhunter.com/trends/bmw-m5-cs.md) - [Real Estate NFT Lotteries](https://www.trendhunter.com/trends/nft-lottery-system.md) - [Prize-Offering QR Code Puzzles](https://www.trendhunter.com/trends/2-million-dollar-puzzle.md) - [Collaborative Supercar Giveaways](https://www.trendhunter.com/trends/vuse-ultimate-ride-mclaren.md) - [Golden Tickets Treasure Hunts](https://www.trendhunter.com/trends/cj-hendry-x-phillips.md) - [$75K Dreaming-Pursing Contests](https://www.trendhunter.com/trends/the-great-unshackling.md) - [Speedboat Racing Sweepstakes](https://www.trendhunter.com/trends/gopuff-x-team-brady.md)