# Divorce Club in China By Nigel Goodwin | Published 2006-02-16 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/divorce-club-in-china References: [cnn](http://www.cnn.com/2006/WORLD/asiapcf/02/14/china.divorce.reut/index.html) C’mon, join the club. As reported by CNN, “Attitudes toward sex and marriage have relaxed since Communist China began market reforms in the late 1970s, opening the doors to a huge increase in adultery and divorce.” In fact, the number of divorces in China rose by 21% from 2003 to 2004. To top it off, now there’s a club for the broken hearted. The so-called “divorce club” provides counseling services and organizes social gatherings and divorce celebrations. Fittingly, the club was launched on Valentine’s Day. This takes the Bitter Ball to a new level. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 75% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Increasing Divorce Rates:** Opportunities for disruptive innovation in divorce counseling services and support groups. - **Changing Attitudes Towards Divorce:** Opportunities for disruptive innovation in education and advocacy around the acceptance of divorce. - **Rise of Divorce Celebrations:** Opportunities for disruptive innovation in event planning and specialized services for divorce parties. ### Who This Affects Most - **Counseling Services:** Opportunities for disruptive innovation in providing specialized counseling services for divorcing individuals. - **Event Planning:** Opportunities for disruptive innovation in creating unique experiences for divorce celebrations and parties. - **Advocacy and Education:** Opportunities for disruptive innovation in promoting understanding and acceptance of divorce through educational programs and support networks. ## Related on Trend Hunter - [Heart-Break Dumpling Promotions](https://www.trendhunter.com/trends/dumpling-promotion.md) - [Dumpling-Inspired Valentine’s Day Promotions](https://www.trendhunter.com/trends/romantic-experience.md) - [Separable Home Furnishings](https://www.trendhunter.com/trends/friendly-break-up-collection.md) - [Anti-Valentine's Dinner Experiences](https://www.trendhunter.com/trends/sour-hearts-social-club.md) - [Celebratory Dinner Party Kits](https://www.trendhunter.com/trends/celebration-kit-for-four.md) - [Spicy-Sweet Breakup Pizzas](https://www.trendhunter.com/trends/goodbye-pies.md) - [Breakup-Themed Donation Pop-ups](https://www.trendhunter.com/trends/exboxes.md) - [Valentine's Day Dining Packages](https://www.trendhunter.com/trends/valentines-day-dining-package.md) - [Club Sandwich Fan Clubs](https://www.trendhunter.com/trends/chicken-club-club.md)