# Charitable Personalized Perfumes A Percentage of Divona's Perfumes Sales Go to Women's Charities By Joey Haar | Published 2017-06-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/divona References: [kickstarter](https://www.kickstarter.com/projects/divona/a-single-perfume-purchase-supports-thousands-of-wo) & [divona.co](http://www.divona.co/) Divona's unique, personalized scents offer more than just a pleasant fragrance. Though the carefully crafted, [persona-driven perfumes](https://www.trendhunter.com/trends/u-beautys-proem) in Divona's line are worthwhile in their own right, the company takes pride in contributing to important charity efforts as well. $2 from every purchase of Divona perfume goes toward helping women who are rebuilding their lives after overcoming domestic abuse or human trafficking. Surviving domestic violence or human trafficking is an immeasurably terrible challenge in and of itself, and yet the journey is far from over for women who've been through such ordeals. These survivors effectively need to restart their lives from scratch, and Divona is helping them to do so by donating care packages funded by the $2 donations that come from the sales of its perfume. The care packages include basics like socks, lotion, shampoo, soap, and scarves, as well as comfort and support in the form of therapy, gratitude workbooks, journals, [candles](https://www.trendhunter.com/trends/perfume-bottle-ornaments), and more. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Perfumes:** Disruptive innovation opportunity: Develop a personalized perfume line that supports charitable causes, offering customers the chance to contribute while experiencing a unique scent. - **Socially Responsible Scented Products:** Disruptive innovation opportunity: Create scented products that donate a portion of sales to specific causes, appealing to socially conscious consumers. - **Cause-based Marketing:** Disruptive innovation opportunity: Build marketing campaigns around charitable contributions, showcasing the positive impact customers can make with their purchases. ### Sectors Adopting This - **Fragrance:** Disruptive innovation opportunity: Introduce sustainable fragrances that support charitable initiatives, catering to environmentally conscious consumers. - **Beauty and Personal Care:** Disruptive innovation opportunity: Partner with women's charities to develop beauty and personal care products that contribute to supporting survivors of domestic abuse and human trafficking. - **Retail:** Disruptive innovation opportunity: Launch a retail platform that exclusively sells products with a social impact, attracting socially conscious shoppers. ## Related on Trend Hunter - [Charitable Scented Candles](https://www.trendhunter.com/trends/charitable-scented-candle.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md) - [Limited-Edition Charitable Candles](https://www.trendhunter.com/trends/loveland-foundation.md) - [Elevated Vegan Fragrances](https://www.trendhunter.com/trends/skylar-perfume.md) - [Timeless Literary-Inspired Fragrances](https://www.trendhunter.com/trends/immortal-perfumes.md) - [Perfumable Jewelry Collections](https://www.trendhunter.com/trends/perfumable-jewelry.md) - [Abuse Awareness Beauty Initiatives](https://www.trendhunter.com/trends/abuse-awareness-1.md)