# Inexpensive Musician-Approved Wines The 'Diving Into Hampton Water' Rosé is Refreshing and Light By Michael Hemsworth | Published 2018-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diving-into-hampton-water References: [popsugar](https://www.popsugar.com/food/Jon-Bon-Jovi-Wine-Details-44577804) & [hamptonwaterwine](https://hamptonwaterwine.com/) The 'Diving Into [Hampton Water](https://www.trendhunter.com/trends/wine-and-cheese)' Rosé wine has been released as a new libation created in collaboration with French winemaker Gérard Bertrand and iconic musician Jon Bon Jovi. Priced at just $25 per bottle, the relatively inexpensive wine is reported to have a light flavor that is idea for consumption in the [summer months](https://www.trendhunter.com/trends/summer-sipper) as a refreshment that will actually offer relief from the heat. Produced in France, the wine is ornately packaged with a female diver appearing to take the plunge into the bottle, while a textured bottom is visible through the clear libation. The 'Diving Into Hampton Water' Rosé wine is set to start hitting shelves in Spring 2018 at retailers across the United States. Image Credit: Getty (Michael Stewart) ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Affordable Celebrity Collaborations:** Opportunity for businesses to partner with celebrities to create affordable products for consumers. - **Summer Refreshment:** Innovative beverages that offer relief from the heat during the summer months. - **Artistic Packaging:** Potential for creating visually appealing and unique packaging designs for products. ### Where This Applies - **Wine Industry:** Opportunity for winemakers to collaborate with celebrities and offer affordable options for consumers. - **Beverage Industry:** Potential for companies in the beverage industry to create refreshing and innovative drinks for the summer market. - **Packaging Industry:** Businesses in the packaging industry can explore creative and artistic designs for product packaging. ## Related on Trend Hunter - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Limited Edition Rosé Wines](https://www.trendhunter.com/trends/barton-guestier2.md) - [Limited-Edition Musician-Approved Wines](https://www.trendhunter.com/trends/complicated-pinot-noir.md) - [Light Effervescent Wines](https://www.trendhunter.com/trends/ranch-wine.md) - [Celebratory Summertime Sparkling Wines](https://www.trendhunter.com/trends/jam-shed-sparkling-ros.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Rapper-Endorsed Premium Wines](https://www.trendhunter.com/trends/ja-rule.md) - [Zesty Summertime Dining Wines](https://www.trendhunter.com/trends/jam-shed-white-blend.md) - [First-to-Market Hot Rosés](https://www.trendhunter.com/trends/hot-ros.md)