# Drag Queen-Inspired Eye Shadows The New Kat Von D 'Divine Palette' Combines Dark and Neon Shades By Riley von Niessen | Published 2017-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/divine-palette References: [popsugar](https://www.popsugar.com/beauty/Kat-Von-D-Divine-Palette-44166041) & [instagram](https://www.instagram.com/katvondbeauty/?dfg) Makeup lovers who enjoy [bold eye looks](https://www.trendhunter.com/trends/beauty-bento) are likely to appreciate the 'Divine Palette' from Kat Von D. The 8-shade palette comes with a range of dark hues of gray and black, and light hues that are great for highlighting like cream, stark white, and sparkle-heavy silver. In addition to these shades, the palette comes with a [sparkling electric blue](https://www.trendhunter.com/trends/chanels-spring-2025), a lighter sky blue, and a neon green. This combination is said to have been inspired by Divine, an [iconic drag queen](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday) best known for her work in 'Pink Flamingos,' 'Female Trouble,' and 'Hairspray.' To further honor the late icon, Kat Von D features her eyes on the front of the palette. Although an official release date has not been given as of yet, Kat Von D has already started showing off the palette on social media channels. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 32% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Bold Eye Makeup:** The trend of bold and colorful eye makeup is on the rise and presents an opportunity for new cosmetic brands and established brands to innovate and offer creative products. - **Drag Culture-inspired Products:** There is an increasing interest in drag culture and makeup among consumers leading to potential opportunities for brands to launch drag culture-inspired products, collaborations and campaigns. - **Honoring Icons Through Beauty Products:** The trend of honoring cultural and entertainment icons through product launches is growing and can be capitalized on by companies seeking to honor their relevance and impact. ### Where This Applies - **Beauty/cosmetics:** The beauty and cosmetic industry can leverage the trend of bold and colorful eye makeup by offering innovative new products that can cater to the demand of their target market. - **Entertainment:** The entertainment industry can collaborate with cosmetic brands to launch makeup collections inspired by icons and characters and spark interest among their followers and fans. - **Fashion:** The fashion industry can jump on the trend of drag culture-inspired products by launching collections and products that are influenced by the unique and bold aesthetics of drag culture. ## Related on Trend Hunter - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Pride Eyeshadow Launches](https://www.trendhunter.com/trends/pride-eyeshadow-vault.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md)