# Ethical Cocoa Gadget Helpers The Divine Chocolate App Shares the Story of the Farmer-Owned Company By Tiana Reid | Published 2012-02-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/divine-chocolate-app References: [itunes.apple](http://itunes.apple.com/gb/app/divine-chocolate/id475348899?mt=8) & [divinechocolate](http://www.divinechocolate.com/) The renowned fair trade chocolate company has released the Divine Chocolate App. The free app is available for iPhone and iPad and includes a load of features including recipes for chocolate lovers (But, who *isn't* a chocolate lover?), a map guide to discovering who carries Divine wherever you may find yourself and exclusive videos. What's more, the app will explore the story of the cocoa farmers who are co-owners of this ethical biz. The Divine Chocolate App, created by London-based creative agency Uber, is a cool addition to the ever-growing world of phone apps, and also a signal of how ethical companies should, can and will continue to be on the cutting-edge of innovations. Spreading the Divine message has never been so techie. **Contact Information** Divine [website](http://www.divinechocolate.com/) Divine [blog](http://divinedelights.wordpress.com/) Divine on [Facebook](https://www.facebook.com/divinechocolateUSA) Divine on [Twitter](https://twitter.com/#!/divineChocUSA) Divine on [YouTube](https://www.youtube.com/user/DivineChoc) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Fair Trade Apps:** The release of the Divine Chocolate App highlights the potential for more fair trade companies to develop innovative apps to connect with consumers and share their stories. - **Ethical Tech Innovations:** The Divine Chocolate App showcases how ethical companies can leverage technology to engage with customers and spread their messages. - **Sustainable Farming Storytelling:** The app's focus on sharing the stories of cocoa farmers opens up opportunities for other industries to use technology to communicate the impact of their sustainable farming practices. ### Where This Applies - **Fair Trade Goods:** Fair trade companies can take inspiration from the Divine Chocolate App to develop similar apps that educate and inform consumers about their ethically sourced products. - **Creative Agencies:** Creative agencies can explore creating more innovative apps like the Divine Chocolate App that help ethical companies connect with their target audience in engaging and interactive ways. - **Food and Beverage:** The release of the Divine Chocolate App highlights the opportunities for food and beverage companies to create storytelling apps that share the journey and ethical practices behind their products. ## Related on Trend Hunter - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Fairtrade Easter Candy Collections](https://www.trendhunter.com/trends/divine-easter-2024-collection.md) - [Chocolate Education Platforms](https://www.trendhunter.com/trends/chocotastery.md) - [Ethical Chocolate Bars](https://www.trendhunter.com/trends/up-up-ethical-chocolate-bars.md) - [Premium Springtime Easter Chocolates](https://www.trendhunter.com/trends/divine-chocolate-easter-products.md) - [Free-From Valentine's Gifts](https://www.trendhunter.com/trends/valentines-day-gift-baskets.md) - [Fair Wage-Supporting V-Day Campaigns](https://www.trendhunter.com/trends/cocoamitment-campaign.md) - [Fair Trade Chocolate Bites](https://www.trendhunter.com/trends/littl-bits.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md)