# Parody Inclusion Ads Valuable 500's 'Diversish' Campaign Promotes Hiring People with Disabilities By Grace Mahas | Published 2019-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diversish References: [shots.net](https://www.shots.net/news/view/97163-the-valuable-500-diversish) & [thevaluable500](https://www.thevaluable500.com/) The Valuable 500 partnered with creative team [AMV](https://www.trendhunter.com/trends/accessible-customer-service) BBDO to launch a tongue-in-cheek parody campaign called 'Diver*ish* that showcases how many brands discuss [diversity and inclusion initiative](https://www.trendhunter.com/trends/workplace-inclusion) but many fail to include [people with disabilities](https://www.trendhunter.com/trends/really-really-good-design). The parody interview-style campaign shows an interviewer with the leaders of the most "diver*ish*" companies in the world who speak using the "inclusive" jargon but have yet to take meaningful action. For example, one executive answering the hosts' question about diversity and inclusion stating: "I think 2019 is going to be an exciting year... to be disabled." Another answers: "We have women. Lots of women. They’re, like, everywhere." The campaign asks companies to "stop being #diver*ish*" by joining the Valuable 500's pledge to put disability at the forefront of your corporation's leadership agenda. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 20% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Disability Inclusion:** Businesses need to take meaningful action and prioritize disability inclusion in their diversity initiatives. - **Parody Marketing:** Using humor and parody in marketing campaigns to expose potential gaps or issues in company messaging or actions. - **Jargon Critique:** Critiquing and challenging the buzzwords and jargon often used in corporate diversity and inclusion dialogues. ### Who This Affects Most - **Advertising:** Ad agencies and marketing firms can partner with organizations to create impactful campaigns that call out issues in industries' messaging and initiate change. - **Human Resources:** HR teams can take a closer look at their company's diversity initiatives and make sure they are inclusive of all marginalized groups, including those with disabilities. - **Corporate Social Responsibility:** Brands can prioritize disability inclusion and advocate for systemic change in order to positively impact society beyond their organization. ## Related on Trend Hunter - [Disability Awareness Campaigns](https://www.trendhunter.com/trends/thats-my-easterseals.md) - [Empowering Short Films](https://www.trendhunter.com/trends/no-decision-without-us.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md) - [Access-Focused Performing Arts Organizations](https://www.trendhunter.com/trends/disability-inclusions.md) - [Inclusive Job Networks](https://www.trendhunter.com/trends/inployable.md) - [Beauty Corporate Diversity Ads](https://www.trendhunter.com/trends/so-many-dicks.md) - [Branded Accessibility-Focused Concerts](https://www.trendhunter.com/trends/gaad-concert.md) - [Inclusive Marathon Campaigns](https://www.trendhunter.com/trends/runner-321.md) - [Inclusive CPG Brand Initiatives](https://www.trendhunter.com/trends/inclusive-cpg-brand.md)