# Diversity-Promoting Cosmetics The Cake Mix Demi-Matte Foundations are Organized Dark to Light By Laura McQuarrie | Published 2018-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diverse-makeup References: [refinery29](https://www.refinery29.com/2018/04/196136/beauty-bakerie-cake-mix-foundation-news) & [instagram](https://www.instagram.com/p/BhPISn9nuhR/?utm_source=ig_embed) Over the past year or so, a number of forward-thinking beauty brands have introduced incredibly [diverse makeup shade ranges](https://www.trendhunter.com/trends/it-feels-good-to-be-seen) that cater to women of color who have been previously underserved by the cosmetic industry. Now, [Beauty Bakerie](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone) is introducing its Cake Mix Demi-Matte Foundations in not just an [expansive range of colors](https://www.trendhunter.com/trends/live-tinted-expands), but it is presenting them to consumers in a noteworthy way. Rather than organizing its shade range from light to dark, as most cosmetic companies tend to do, Beauty Bakerie's Cake Mix Demi-Matte Foundations are numbered beginning with "01" as the darkest option in the collection. While this is a subtle change, it is a means of organizing makeup that is rarely seen across the beauty industry, as products for consumers with fair skin are typically shown first. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Expansive Shade Ranges:** Opportunity to introduce diverse makeup shade options that cater to underserved demographics. - **Unconventional Organization:** Innovate by reorganizing makeup products in a way that challenges industry norms. - **Representation in Beauty:** Address the need for inclusive products that cater to women of color. ### Industries Being Reshaped - **Cosmetics:** Create innovative makeup products that cater to diverse skin tones. - **Beauty:** Develop inclusive beauty brands that celebrate representation and diversity. - **Retail:** Create a unique shopping experience by organizing makeup products in an unconventional way. ## Related on Trend Hunter - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Inclusive Makeup Sets](https://www.trendhunter.com/trends/triclone-skin-tech-foundation-discovery-set.md) - [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md) - [Bespoke K-Beauty Foundations](https://www.trendhunter.com/trends/bespoke-neo.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md)