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# Animalistic Beer Campaigns
The Diver & Aguilar Super Bock Ads are Ferocious

By Amanda Chang | Published 2010-10-24 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/diver-and-aguilar-super-bock-ads
References: [behance.net](http://www.behance.net/diveraguilar/Frame/639877) & [behance.net](http://www.behance.net/diveraguilar/frame)

The Diver and Aguilar Super Bock ads are truly unique and show a true [animalistic fierce edge](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos). The photos were taken to advertise [Portuguese Super Bock lager beer](https://www.trendhunter.com/trends/all-day-ipa).

The photos were taken for the Abadia Gold and Abadia Rubi beers. Featuring turkey-bearing and oyster shell-wearing beauties and an angel-winged hunk, the Diver and Aguilar Super Bock ads are definitely eye-catching.

Check the photos out for yourself in the above gallery.

**Implications** - What makes them so eye-catching is the unique angle Diver and Aguilar took with the ads -- not to mention the eye candy they feature at the forefront!

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 61% | Activity: 56% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Why This Trend Is Growing

- **Animal-inspired Marketing Campaigns:** Exploring untapped potential of using animal imagery to leverage consumer attention
- **Sensual Advertisement Campaigns:** Innovation in advertising utilizing erotic imagery for better brand recall
- **Authentic Locally-inspired Beer Campaigns:** Using local elements in unique ways to create breakthrough in beer marketing

### Industries Being Reshaped

- **Alcoholic Beverages:** Animal-inspired advertisements could be a disruptive innovation for alcoholic beverage industry to create memorable marketing campaigns.
- **Fashion & Beauty:** Sensual advertisement campaigns may be adopted by fashion and beauty industry to earn the attention of customers.
- **Tourism & Hospitality:** Locally-inspired beer advertisements can be a way for tourism and hospitality industry to promote local culture and attract more tourists.

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