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# Tradable Soccer Ads
Diver & Aguilar Released Their First Set Inspired by the Team FC Barcelona

By Ana Lopez | Published 2012-01-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/diver-aguilar1
References: [behance.net](http://www.behance.net/gallery/FC-BARCELONA-VINTAGE-FOOTBALL-CARDS/2834915) & [behance.net](http://www.behance.net/diveraguilar)

Following a tradition that dates back to 1871, the London-based photographic studio Diver & Aguilar produced a series of vintage cards with the [FC Barcelona](https://www.trendhunter.com/trends/topps-202425-extra-collection) team. The artistic company was inspired by the cards created for [old tobacco companies](https://www.trendhunter.com/trends/90sinspired-soccer-collection) to advertise their brands and created loyalty among costumers.

This set of cards sports a retro look and have printed on them the faces of the players of one of the [most famous soccer teams](https://www.trendhunter.com/trends/soccerthemed-illustrations) in the world. With players like Lionel Messi, Pique and Xavi, these miniature posters will sure become a collector's item. Framed in a brown, old-fashioned paper, the players appear wearing their uniforms and looking straight to the camera, some of them actually giving a playful smile.

The soccer cards by Diver & Aguilar are a fun way to present sports idols.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 85% | Activity: 93% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Vintage Sports Memorabilia:** The growing demand for vintage sports memorabilia can be tapped by creating more retro-inspired sports-themed merchandise.
- **Cross Industry Collaboration:** Fashion companies and sports teams can collaborate to release merchandise that caters to the demands of sports enthusiast and brings together more fans from different industries.
- **Augmented Reality Collectibles:** The integration of augmented reality technology in sports team merchandise can offer a unique and interactive experience for fans, making them feel more connected with their idols.

### Sectors Adopting This

- **Sports Merchandising:** The sports merchandising industry can capitalize on the demand for unique and vintage sports merchandise to increase sales and cater to fans looking for distinctive products.
- **Photography Industry:** The photography industry can collaborate with sports teams and create limited edition prints and merchandise appealing to both photography and sports enthusiasts.
- **Advertising Industry:** The advertising industry can use vintage-inspired merchandise to provide unique advertising experiences to their clients and deploy the items in campaigns to attract niche interest groups.

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