# Imperfect Soultography The Diver & Aguilar 'Soul' Editorial Embraces Humanity as Is By Amanda Chang | Published 2010-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diver-aguilar-soul-editorial References: [behance.net](http://www.behance.net/diveraguilar/frame) & [photographyserved](http://www.photographyserved.com/gallery/Soul/619645) In a world where perfection is everything, the Diver & Aguilar 'Soul' editorial dares to be different. Featuring a variety of individuals from all walks of life, this spread questions the [common perception of beauty](https://www.trendhunter.com/trends/you-are-amazing), forcing viewers to look past aesthetics. Check out the gallery for these inspirational and moving photos from the Diver & Aguilar 'Soul' editorial. Maybe this shoot will encourage a deeper look into humanity. **Implications** - Perfection is something that many people have confronted and opposed, thereby pushing perfecting technologies like Photoshop to receive an abundance of backlash. A use of models who represent [real people with flaws](https://www.trendhunter.com/trends/scar-stories1) has proven to be a smart tactic for many businesses, who recognize that [im-perfection is more favorable](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) from most consumer's realistic perspectives. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 67% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Real Beauty Representation:** Businesses can leverage real people with flaws to represent their brands and products, catering to consumers' realistic perspectives. - **Diversity and Inclusivity:** Creating campaigns that represent diversity and inclusivity gives brands an edge in reaching a wider audience of potential consumers. - **Questioning Perfection Standards:** As consumers push back against the notion of perfection, brands can embrace and celebrate imperfection, providing a refreshing perspective that resonates with audiences. ### Who This Affects Most - **Fashion:** The fashion industry can create campaigns that feature models of different shapes, sizes, races, and abilities to cater to diverse consumer needs and preferences. - **Beauty:** The beauty industry can develop products and campaigns that promote inclusivity, diversity, and real beauty representation, appealing to a wider range of consumers. - **Marketing and Advertising:** Marketers and advertisers can challenge societal norms of perfection by developing campaigns that celebrate imperfection and real beauty representation, creating a more relatable and authentic brand image that resonates with audiences. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Bravery-Celebrating Short Films](https://www.trendhunter.com/trends/all-is-beauty.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md)