# Geometrically Patterned Tins Divan Turkish Delight Sports Fun Summery Packaging By Chalaine Mantha | Published 2011-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/divan-turkish-delight References: [coolhunting](http://www.coolhunting.com/food-drink/divan-turkish-d.php) & [divanpastaneleri.tr](http://www.divanpastaneleri.com.tr/) I have never had Divan Turkish Delight, but these pictures make me want the [square-shaped confections](https://www.trendhunter.com/trends/tucho-angel-hair). Packed in [brightly geometric patterned tins](https://www.trendhunter.com/trends/redesigned-retail-packaging), this packaging doubles as a cute decoration. Divan Turkish Delight is a classic brand taking a new and modern twist on its style. Even the Divan Turkish Delight confections are colorful! The packaging looks exotic, and I would definitely keep the tin afterwards and reuse it. **Implications** - In modern society, the way a product is packaged and presented is often more important than the product itself. Companies that use [interesting, eye-catching packages](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) or advertisements draw significant attention to their products, succeed in a consumer world irreverent of the actual quality or purpose of the product they are promoting. This is particularly significant to companies creating products with a lot of competition. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Geometric Packaging:** There is an opportunity for companies to create eye-catching and reusable packaging for their products by using geometric designs and patterns, following the example of Divan Turkish Delight. - **Colorful Confections:** Companies can differentiate their product offering from competition by creating bright, colorful confections, which can be especially important for sweets and candies. - **Packaging-as-decoration:** There is potential for companies to create packaging that doubles as a decorative item, giving added value to the consumer while portraying an interesting appearance. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industries can take inspiration from Divan Turkish Delight's colorful and geometric packaging, and create unique designs for their own products. - **Gifts and Souvenirs:** Companies in the gifts and souvenirs industries can create packaging that doubles as a decorative item, making their products more memorable to consumers and thus more likely to be purchased again. - **Fashion and Accessories:** Fashion and accessories companies can take inspiration from geometric patterns and create unique, eye-catching designs for their products. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)