# Jewelry Giveaway Phone Campaigns Samsung Gives Diamond Necklaces to Buyers of Diva Diamond Handset By Katherinev123 | Published 2010-12-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diva-diamond-handset1 References: [marketingmagazine](http://www.marketingmagazine.co.uk/news/1047584/Samsung-give-diamonds-away-new-handset/) & [thedrum](http://www.thedrum.co.uk/news/2010/12/24/17348-diamond-giveaway-for-samsung-diva-diamond-phone-launch-campaign/) Those shopping for a new phone are in luck: Samsung will be giving away free diamond necklaces to its Diva Diamond handset customers. Print ads promoting the campaign show a silver pendant inlaid with diamonds is what you get when you purchase Samsung's new lady-licious phone. A campaign developed by Big Communications, the giveaway was created in the hopes of promoting the Diva Diamond handset and Immerse handsets across the UK. The promotion will officially go live in 02 stores across the UK in the New Year. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Phone Marketing:** Offering high-value incentives like diamond necklaces to customers who purchase specific phone models is an example of an interactive phone marketing trend. - **Luxury Brand Partnerships:** Collaborating with luxury jewelry brands for promotional campaigns, as seen with Samsung's partnership for the Diva Diamond handset, is a growing trend in the industry. - **Experiential Advertising:** Utilizing experiential advertising tactics, such as giving away luxury jewelry with purchases, is an emerging trend to create memorable brand experiences. ### Sectors Adopting This - **Mobile Technology:** The mobile technology industry can benefit from incorporating interactive phone marketing strategies to boost sales and brand awareness. - **Jewelry:** The jewelry industry can explore partnerships with technology companies to create unique promotional campaigns and tap into new consumer demographics. - **Advertising:** The advertising industry can explore experiential advertising approaches, like luxury giveaways, to create impactful and engaging campaigns for brands. ## Related on Trend Hunter - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Diamond Jewelry Holiday Campaigns](https://www.trendhunter.com/trends/national-television-campaign.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Natural Diamond Campaigns](https://www.trendhunter.com/trends/worth-the-wait.md) - [Elevated Diamond Jewelry Collections](https://www.trendhunter.com/trends/pandora-era.md) - [Diamond-Themed Hotel Offers](https://www.trendhunter.com/trends/omni-boston-hotel.md) - [Timelessly Sophisticated Jewelry Designs](https://www.trendhunter.com/trends/more-than-a-gift.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md)