# Burlesque TV Spots Dita Von Teese in Retro Wonderbra Commercial By Rich | Published 2008-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dita-von-teese-wonderbra-commercial References: [sexysciencebydita](http://www.sexysciencebydita.com/) The new range of [retro style sexy lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1) from **Dita Von Tees**e is finally available. The announcement of Dita Von Teese as the face of **Wonderbra** at the start of the year drew much excitement, and now her underwear collection has finally arrived. The launch is being supported by a TV commercial aptly named the '**Science of Sexy**', in which Dita appears as a scientist before breaking into one of her famed [burlesque style dance routine](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). While the trend is for more retro inspired styling, the [classic Wonderbra effect](https://www.trendhunter.com/trends/underwire-bra-collection) is still ever present! The commercial and behind the scenes 'making of' footage can be seen online at the dedicated Dita site, but I have uploaded the full extended video for you to enjoy here. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Retro Lingerie:** There is an opportunity for the lingerie industry to tap into the current trend for retro-inspired styling. - **Celebrity Endorsement:** More companies could benefit from using celebrity endorsements to create excitement around their products. - **Online Advertising:** There is a growing trend towards online advertising, with social media and dedicated websites becoming popular methods for promoting new products. ### Where This Applies - **Lingerie:** The lingerie industry can use this trend to create more retro-inspired garments and capitalize on the current popularity. - **Marketing:** Marketing and advertising industries could benefit from using celebrity endorsements to promote new products and services. - **Digital Advertising:** The digital advertising industry has the opportunity to innovate and explore new ways of promoting products and services through social media and dedicated websites. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md)