# Punching Employees Slow Motion Abuse as a PR Stunt By lourdes sanchez bayas | Published 2008-05-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/disturbing-viral-videos-get-punched-in-the-face-for-action-figure References: [todaystoptrend](http://todaystoptrend.com/archives/3220) & [actionfigure](http://www.actionfigure.com) A production company named **[Action Figure](http://www.actionfigure.com)** filmed its employees being punched in the face in slow motion to the rhythm of Robyn's *Be Mine* song. “The disturbing thing is that no one questioned it when all employees were asked to meet in Stage One so that we could punch them in the face,” says Matt Hovis, Director and Principal at Action Figure. The video is cut to Ocelot Mthrfckrs's [remix of Robyn's song](https://www.trendhunter.com/trends/apple-and-spike-jonze). Ocelot is a DJ duo based in Austin, Texas. The video by Action Figure, meanwhile, was borne out of some “downtime” during a shoot and the presence of an imported high-speed camera. Are these folks really so desperate for work that they'd allow themselves to be punched in the face? I have seen some really strange stuff online and this stunt goes right into that archive. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 87% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Slow Motion Filming:** The use of slow motion filming in creative and unconventional ways presents opportunities for innovative marketing campaigns and visual storytelling. - **Controversial PR Stunts:** Controversial PR stunts, like filming employees being punched, can generate buzz and attention for companies willing to take risks. - **Imported High-speed Cameras:** The use of imported high-speed cameras in unexpected settings can lead to unique and captivating visual content for various industries. ### Who This Affects Most - **Film Production:** Film production companies can explore the use of slow motion filming techniques to create visually stunning and attention-grabbing content for promotional campaigns and advertisements. - **Music Industry:** Musicians and DJs can leverage controversial PR stunts to create buzz and attract new audiences, while collaborating with production companies to create visually compelling content. - **Camera Technology:** Companies in the camera technology industry can market imported high-speed cameras as a tool for creative and innovative content creation across various industries. ## Related on Trend Hunter - [Creative Frustration Outlets](https://www.trendhunter.com/trends/punch-your-client.md) - [Gamified Office Worker Exercises](https://www.trendhunter.com/trends/crouch-beat.md) - [Retail Rage Rooms](https://www.trendhunter.com/trends/miista.md) - [Interactive Music Fitness Tools](https://www.trendhunter.com/trends/music-boxing-machine.md) - [Festive Humanoid Campaigns](https://www.trendhunter.com/trends/hmnd-01.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Proactively Challenging Boxing Trainers](https://www.trendhunter.com/trends/boxing-trainers.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md)