# Women As Clothes Racks Details Magazine Features Disturbing, Sexist Ads By lourdes sanchez bayas | Published 2009-02-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/disturbing-sexist-ads-details-magazine-uses-women-as-clothes-racks References: [jezebel](http://www.jezebel.com/5157247/mens-magazine-treats-women-like-garbage-furniture) & [men.style](http://www.men.style.com/details/features/landing?id=content_8177) Advertising research has indicated that a high degree of [sexism toward women](https://www.trendhunter.com/trends/o-positiv-health) occurs in magazine and television advertising. Has Details Magazine joined the ranks of publications that treat women as garbage in their advertisements? In these sexist and offensive ads, Details uses women as the kind of prop you would see at an upscale clothing store. Their thinking must be along the lines of, “Why use racks, shelves or store windows when we can use these [naked babes](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) on all four as coffee tables to display [men accessories](https://www.trendhunter.com/trends/axe-campaign)?" This in one of the worst cases of sexism and female objectification I have ever seen. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Sexist Advertising:** Opportunity to challenge and disrupt the prevalent culture of sexism in magazine and television advertising. - **Female Objectification:** Chance to create alternative narratives that empower women and challenge the use of women as objects in advertising. - **Gender Equality in Advertising:** Potential to promote inclusivity and equality by showcasing diverse representations of women in advertisements. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to take a stand against sexism and create more inclusive and respectful campaigns. - **Fashion:** Opportunity for fashion brands to be more conscious in their advertising strategies and ditch objectifying depictions of women. - **Media:** Opportunity for media companies to actively challenge and reject sexist advertisements, promoting a more equitable portrayal of women in their publications. ## Related on Trend Hunter - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Beauty Corporate Diversity Ads](https://www.trendhunter.com/trends/so-many-dicks.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)