# Morbid Driver Safety Campaigns Toronto's Distracted Driving Campaign Comes from a Hearse By Laura McQuarrie | Published 2014-02-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/distracted-driving-campaign References: [newstalk1010](http://www.newstalk1010.com/news/2014/02/10/toronto-police-launch-distracted-driving-safety-blitz) & [citynews](http://www.citynews.ca/2014/02/10/toronto-police-launch-unusual-distracted-driving-campaign/) This week, the [Toronto Police](https://www.trendhunter.com/trends/fancreated-ads) are taking a morose approach to its 'That Text or Call Could End It All' [distracted driving campaign](https://www.trendhunter.com/trends/captain-of-the-night-campaign), but hopefully the message will hit home with people who are prone to distractions while driving. The police will be issuing warnings to people seen [texting, checking email](https://www.trendhunter.com/trends/mobile-device-addiction) or engaging in any other behaviors that could lead to a fatal accident. However, the real dark twist is that these warnings will come from a police vehicle disguised as a hearse. Since 2011, NEWSTALK 1010 reports that the Toronto Police have issued "55,000 charges for offences related to distracted driving." Hopefully the campaign will remind people to be extra vigilant, but not just during the time the ominous black hearse is parked outside Toronto's Metro Toronto Convention Centre for the week. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 12% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Morbid Driver Safety Campaigns:** Disruptive innovation opportunity: Developing more impactful and attention-grabbing campaigns to promote safe driving. - **Distracted Driving Awareness:** Disruptive innovation opportunity: Creating innovative solutions and technologies to prevent distracted driving. - **Behavioral Change Interventions:** Disruptive innovation opportunity: Designing effective interventions to change driver behaviors and reduce accidents. ### Sectors Adopting This - **Automotive Safety:** Disruptive innovation opportunity: Introducing advanced safety features and technologies into vehicles to mitigate risks of distracted driving. - **Advertising and Marketing:** Disruptive innovation opportunity: Utilizing unconventional and provocative strategies to deliver safety messages to target audiences. - **Mobile Technology:** Disruptive innovation opportunity: Developing innovative apps and tools that help to curb distracted driving and encourage responsible mobile phone usage while on the road. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Teen Driving Safety Programs](https://www.trendhunter.com/trends/goldengauge-program.md) - [Halloween Safety Programs](https://www.trendhunter.com/trends/glow-guards.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md)