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# Color-Changing Blue Spirits
Distinto Gin Italiano Gets Its Color from the Butterfly Pea Flower

By Laura McQuarrie | Published 2020-12-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/distinto-gin-italiano
References: [packagingoftheworld](https://www.packagingoftheworld.com/2020/12/distinto-gin-italiano.html) & [bottegadeglispiriti.it](https://bottegadeglispiriti.it/prodotto/gin/distinto-gin-italiano/)

Distinto Gin Italian has a distinctive blue color that comes from the petals of the blue butterfly pea flower, which also gives the spirit its color-changing properties. The blue-purple artisanal gin is made in Milan, Italy using high-quality spring water, certified organic and kosher Italian soft wheat alcohol and botanicals that are freshly harvested by hand.

As well as offering a unique experience with color when poured directly into a glass, the gin spirit offers more surprises, as it changes its tone when it comes into contact with tonic water. The dynamic gin spirit is packaged in a way that shows off the unconventional color that the edible flower petals infuse after being distilled.

Image Credit: Distinto

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 54% | Activity: 45% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Color-changing Spirits:** Butterfly pea flower petals infused in spirits to change color and create unique customer experiences.
- **Hand-harvested Botanicals:** Use of freshly hand-harvested botanicals to create artisanal spirits with unique flavor profiles.
- **Artisanal Spirits:** Growing popularity and demand for artisanal spirits made from high-quality ingredients for a superior drinking experience.

### Who This Affects Most

- **Alcoholic Beverages:** Innovative spirit manufacturers and distilleries using unique ingredients and methods to create new market segments and experiences for consumers.
- **Agriculture:** Increased demand for locally sourced and organic botanicals for use in artisanal spirits creating new market opportunities for farmers and other agricultural businesses.
- **Packaging:** Innovations in packaging designs that showcase the unique properties of artisanal spirits and enhance the consumer experience.

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