# Vodka Brand Eco Initiatives Absolut Vodka's Distilling Process Promotes Sustainability By Jana Pijak | Published 2019-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/distilling-process References: [elitedaily](https://www.elitedaily.com/p/heres-how-absolut-vodkas-distilling-process-promotes-sustainability-17143607) Absolut [Vodka's](https://www.trendhunter.com/trends/sparkling-cranberry-vodka-beverage) dedication to sustainable practices is showcased through its unique distilling process. The vodka brand is said to control this process carefully "from farm to sip" and creates its premium products in the heart of Åhus --- a small farm town located in Skåne County, Sweden. "Unlike many brands that buy industrial-grade alcohol to start, [Absolut grows its own wheat](https://www.trendhunter.com/trends/purity-citron), ferments the grains, distills the alcohol, bottles it up, and finally, distributes it to buyers around the world," said [Absolut Brand](https://www.trendhunter.com/trends/absolut) Manager Isabel Erlingson. This attention to detail allows the company to monitor each distilling process step, ensuring eco-conscious practices that help reduce its overall carbon footprint while empowering local farmers and communities. Image Credit: Absolut ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 46% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sustainable Distilling:** The trend of dedicating to sustainable distilling practices which can reduce the carbon footprint. - **Farm-to-table Operations:** The trend of creating a direct and transparent relationship between producers and customers, from farm-to-sip. - **Eco-conscious Production:** The trend of producing goods in an environmentally-friendly manner that empowers local farmers and communities. ### Industries Being Reshaped - **Alcohol Manufacturing:** The alcohol industry can benefit from eco-initiatives by following a sustainable distilling process that can set them apart in their brand image. - **Farming and Agriculture:** Farming and agriculture industries can work towards growing their own wheat instead of buying industrial-grade alcohol to support sustainable alcohol manufacturing. - **Consumer Packaged Goods:** Consumer packaged goods companies can focus on eco-conscious production manufacturing methods for producing their products to meet the changing consumer demands of now. ## Related on Trend Hunter - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Lower-ABV Flavored Vodkas](https://www.trendhunter.com/trends/flavored-absolut-vodka.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md) - [Rum Brand Recycling Initiatives](https://www.trendhunter.com/trends/oceanbound-plastic.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Sparkling Cranberry Vodka Beverages](https://www.trendhunter.com/trends/sparkling-cranberry-vodka-beverage.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Booze-Branded Eco Projects](https://www.trendhunter.com/trends/the-edden-project.md)