# VR Distillery Tours Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries By Laura McQuarrie | Published 2017-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/distillery-tour References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2017/05/beam-suntory-gtr-hosts-bowmore-vr-distillery-tours/) & [bowmore](http://www.bowmore.com/virtual-reality/) To support the release of [Bowmore's](https://www.trendhunter.com/trends/bowmore-islay) new 10 Year Old, 15 Year Old and 18 Year Old travel retail range, [Beam Suntory](https://www.trendhunter.com/trends/laphroaig-packaging) is launching VR distillery tours of one of the world's oldest Scotch maturation warehouses. The 'Unlock Hidden Depths' experience is hosted online and can be viewed with a [Google](https://www.trendhunter.com/trends/campaign-management-platform) Cardboard headset, featuring both full five-minute tours and condensed three-minute tours. Alternatively, travelers passing through select airports will be able to experience the VR tours, in which they will learn about how the whiskey is made and blended. As part of the in-airport experiences, there will also be samplings and special appearances from distillery manager David Turner. To complement the immersive experience, Bowmore is offering participants the chance to get their bottles signed by Turner, and receive a special gift-with-purchase offer that includes a leather wallet. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **VR Distillery Tours:** Virtual Reality distillery tours of Scotch maturation warehouses offer an immersive marketing experience for whisky brands. - **Online VR Experiences:** Hosting online VR experiences to promote travel retail ranges allows brands to reach a wider audience and offer an interactive buying experience. - **Brand Ambassadors:** Offering the chance to meet and interact with distillery managers and receive personalized gifts enhances customer loyalty and brand awareness. ### Who This Affects Most - **Alcohol:** The alcohol industry can benefit from using VR technology to offer immersive marketing experiences and interactive buying opportunities. - **Tourism:** VR distillery tours can serve as a unique tourism attraction, giving visitors an immersive experience without having to leave their homes. - **Retail:** Providing special gifts and experiences allows retailers to build strong customer connections and loyalty, leading to increased sales and revenue. ## Related on Trend Hunter - [Whisky-Inspired AR Sculptures](https://www.trendhunter.com/trends/state-of-the-art-ai-021523.md) - [AI-Enhanced Tasting Kits](https://www.trendhunter.com/trends/diageo-flavorprintconnect.md) - [Immersive Scottish Distillery Experiences](https://www.trendhunter.com/trends/whisky-explorer-experience.md) - [Interactive Whiskey Tasting Kits](https://www.trendhunter.com/trends/bevridge.md) - [Scotch Whisky Airport Activations](https://www.trendhunter.com/trends/jfk-terminal-four.md) - [Immersive Scotch Whisky Journeys](https://www.trendhunter.com/trends/macallan-celebrated-200-years.md) - [Car-Backed Luxury Whiskies](https://www.trendhunter.com/trends/bowmore-islay.md) - [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md) - [Luxury Whisky NFTs](https://www.trendhunter.com/trends/dewars.md)