# Sustainable Vegan Skincare Products Avon's Distillery Line is Vegan and Packaged in Recycled Glass By Grace Mahas | Published 2019-09-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/distillery-line References: [vegnews](https://vegnews.com/2019/9/avon-debuts-vegan-beauty-line) & [avon.uk](https://www.avon.uk.com/distillery) In an effort to appeal to a broader consumer demographic, iconic skincare brand [Avon](https://www.trendhunter.com/trends/avon-beauty-products) has expanded its product portfolio with the introduction of its new [vegan Distillery Line](https://www.trendhunter.com/trends/plant-milk-skincare). The plant-powered product collection features an array of new skincare options including a vitamin C powder, cleansing balm, night cream, SPF 25 day cream, and purifying oil. The beauty brand announced its intention of a makeup line that is scheduled to roll out in the near future. The Distillery Line will also feature more [sustainable packaging](https://www.trendhunter.com/trends/dhartii), including “recycled glass to avoid plastic and for the makeup collection, [Avon is] using paper compacts and no mirrors to assist with recyclability" and the company plans to be entirely recyclable by 2025. Consumers can purchase the new vegan line on Avon's website. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Skincare:** The introduction of Avon's new vegan Distillery Line highlights a trend towards plant-powered skincare options. - **Sustainable Packaging:** Avon's use of recycled glass and paper compacts for their Distillery Line reflects a growing trend towards more sustainable packaging in the beauty industry. - **Makeup as an Extension of Skincare:** Avon's announcement of a makeup line in addition to their new vegan skincare line suggests a trend towards consumers viewing makeup as part of their skincare routine. ### Sectors Adopting This - **Beauty:** Avon's new vegan and sustainable Distillery Line indicates an opportunity for disruptive innovation in the beauty industry. - **Packaging:** The trend towards more sustainable packaging in the beauty industry presents an opportunity for disruptive innovation in the packaging industry. - **Plant-based Products:** The increasing popularity of plant-based skincare options signals an opportunity for disruptive innovation in the plant-based products industry. ## Related on Trend Hunter - [Expanded Vegan Beauty Lines](https://www.trendhunter.com/trends/resveratrollift-range.md) - [Plant-Powered Collagen Skincare](https://www.trendhunter.com/trends/advanced-botanical-kinetics.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Sensorial Plant-Powered Skincare](https://www.trendhunter.com/trends/doctrine.md) - [Fully Vegan Product Lines](https://www.trendhunter.com/trends/100-vegan.md) - [All-Natural Fragrance Collections](https://www.trendhunter.com/trends/arran-naturals.md) - [Vegan-Friendly Collagen Skincare](https://www.trendhunter.com/trends/annemarie-brlind.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Vegan Personal Care Cosmetics](https://www.trendhunter.com/trends/the-body-shop-vegan.md)