# Distilled Non-Alcoholic Spirits Amplify is Bright, Zesty and Free from Alcohol By Laura McQuarrie | Published 2019-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/distilled-nonalcoholic-spirit References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/10/non-alcoholic-spirit-amplify-launches-in-uk/) & [groceries.morrisons](https://groceries.morrisons.com/webshop/product/Amplify-Alcohol-Free-Gin-/494335011) Amplify is the name of a new distilled non-alcoholic spirit that aims to help people make the most of their experiences, whether they are choosing not to drink or are just curious about trying a unique alcohol-free option. Amplify gets its name from the way the alcohol-free spirit helps with "amplifying your senses without the alcohol." The innovative, distilled non-alcoholic spirit is made with ingredients like [juniper berries](https://www.trendhunter.com/trends/little-saints-st-juniper), coriander seeds, angelica root, lemon peel, lemongrass and ginseng root, and its packaging describes it as zingy and zesty. When it comes to enjoying the alcohol-free expression, Amplify is recommended to be enjoyed with Fever-Tree Mediterranean Tonic and an orange garnish to enhance its naturally [bold citrus notes](https://www.trendhunter.com/trends/nonalcoholic-citrus-spritz). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Distilled Non-alcoholic Spirits:** A trend in creating innovative, alcohol-free spirits that offer unique taste experiences. - **Alcohol Alternative Drinks:** A trend of developing beverages as alternatives to traditional alcoholic drinks, catering to a growing market of non-drinkers and health-conscious consumers. - **Sensory Stimulating Beverages:** A trend of creating drinks that focus on enhancing the sensory experience through flavors, aromas, and packaging design. ### Who This Affects Most - **Beverage Manufacturing:** The beverage industry can explore new opportunities in producing and marketing distilled non-alcoholic spirits, tapping into a rising demand for alcohol alternatives. - **Hospitality:** Hotels, restaurants, and bars can consider adding distilled non-alcoholic spirits to their menus, providing a unique and enticing option for non-drinkers and those looking for healthier choices. - **Packaging Design:** Designers can explore innovative packaging designs for distilled non-alcoholic spirits, using vibrant and descriptive designs that communicate the unique characteristics of the product. ## Related on Trend Hunter - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [Functional Alcohol-Free Spirits](https://www.trendhunter.com/trends/bonbuz.md) - [Dry January Enhancing Spirits](https://www.trendhunter.com/trends/sentia-spirits.md) - [Non-Alcoholic Distilled Spirits](https://www.trendhunter.com/trends/abstinence-spirits-1.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Spicy Non-Alcoholic Elixirs](https://www.trendhunter.com/trends/livener-xs.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md)