# Elevated Distilled Irish Whiskeys Proper No. Twelve's Spirit Boasts Notes of Vanilla, Honey & Wood By Kalin Ned | Published 2020-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/distilled-irish-whiskey References: [properwhiskey](https://properwhiskey.com/pages/home-us) [Proper No](https://www.trendhunter.com/trends/Experiential-wine-campaigns). [Twelve's](https://www.trendhunter.com/trends/proper-no-twelve-irish-whiskey) Distilled Irish Whiskey is positioned as an elevated beverage that can be enjoyed in a variety of ways, both in cocktails, as well as in the culinary arts. The spirit delivers "an ultra-smooth blend of golden grain and single malt," accompanied by refreshing hints of vanilla, honey, and toasted wood. The juxtaposition of flavors is said to offer a "rich complexity" that can be appreciated by both connoisseurs and those who are entering the whiskey game. Proper No. Twelve proposes that its Distilled Irish Whiskey can be used in a variety of recipes, each of which is featured on its site. From the secret ingredient to a barbecue or steak sauce to an enhancement of cocktails such as the Old Fashioned and the Manhattan, the flavor profile is bound to give any recipe a kick. Image Credit: Proper No. Twelve ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Elevated Distilled Irish Whiskeys:** Elevated and sophisticated Irish whiskeys with unique flavor profiles present opportunities for innovation in the spirits industry. - **Versatile Culinary Applications:** Using distilled Irish whiskey in culinary creations offers disruptive innovation opportunities for chefs and food companies to experiment with new recipes and flavors. - **Flavor-driven Cocktail Enhancements:** Using Proper No. Twelve's Distilled Irish Whiskey in cocktails opens up possibilities for mixologists to create unique and exciting drink experiences. ### Where This Applies - **Spirits Industry:** Proper No. Twelve's elevated and sophisticated Distilled Irish Whiskey represents an opportunity for disruptive innovation in the spirits industry. - **Culinary Industry:** Incorporating distilled Irish whiskey into culinary creations presents opportunities for chefs and food companies to innovate and create unique flavor experiences. - **Beverage Industry:** Using Proper No. Twelve's Distilled Irish Whiskey as a cocktail enhancement opens up opportunities for mixologists to create new and exciting drink offerings. ## Related on Trend Hunter - [Juicy Apple-Flavored Whiskeys](https://www.trendhunter.com/trends/proper-no-twelve-irish-apple.md) - [Sweet Cask Strength Whiskeys](https://www.trendhunter.com/trends/writers-tears-1.md) - [Chestnut-Forward Whiskeys](https://www.trendhunter.com/trends/jameson-triple-triple-chestnut-edition.md) - [Exquisite Single-Malt Scotch Pairings](https://www.trendhunter.com/trends/scotch-pairings.md) - [Aged American Whiskeys](https://www.trendhunter.com/trends/jack-daniels-12yearold-tennessee-whiskey.md) - [Rye-Made Irish Whiskeys](https://www.trendhunter.com/trends/powers-irish-rye.md) - [Complex 28-Year-Old Whiskeys](https://www.trendhunter.com/trends/glendronach-grandeur-batch.md) - [Stout Cask-Finished Whiskeys](https://www.trendhunter.com/trends/smokehead-twisted-stout.md) - [Artfully Blended Whiskeys](https://www.trendhunter.com/trends/stoli-group.md)