# Dissolving Whitening Strips Moon Oral Beauty's Whitening Strips Dissolve in 15 Minutes By Laura McQuarrie | Published 2023-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dissolving-whitening-strips References: [allure](https://www.allure.com/best-of-beauty-2023-winners/body) & [moonoralbeauty](https://moonoralbeauty.com/products/midnight-enamel-care-whitening-strips-56ct)  [Moon Oral Beauty's](https://www.trendhunter.com/trends/charcoal-mouthwashes) groundbreaking oral care innovation takes the form of whitening strips that dissolve post-use, streamlining the at-home teeth whitening routine by eliminating the need to remove the strips, making the process both convenient and efficient. This 2023 SPY Grooming Award recipient and 2023 Allure Best of Beauty Award Winner is best applied with dry hands to naturally moistened teeth, and after about 15 minutes, the Midnight Enamel Care Dissolving Whitening Strips will have dissolved. With these easy-to-use strips, there's no need for removal or rinsing. According to the brand, these [dissolving whitening strips](https://www.trendhunter.com/trends/dissolving-strips) are capable of whitening teeth up to seven shades in four weeks, and all the while, this "nighttime mask for your teeth" calms and soothes the gums with a blend of lavender and chamomile. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 39% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Dissolving Teeth Whitening Strips:** Moon Oral Beauty's innovative dissolving whitening strips eliminate the need for removal or rinsing, making the whitening process more convenient and efficient. - **Streamlined At-home Teeth Whitening:** Moon Oral Beauty's dissolving whitening strips streamline the at-home teeth whitening routine by eliminating the step of removing the strips, saving time and effort. - **Calming Oral Care Products:** Moon Oral Beauty's dissolving whitening strips not only whiten teeth but also soothe the gums with a soothing blend of lavender and chamomile, providing a calming oral care experience. ### Industries Being Reshaped - **Oral Care:** Moon Oral Beauty's dissolving whitening strips disrupt the oral care industry by introducing a convenient and efficient solution for at-home teeth whitening. - **Cosmetics:** Moon Oral Beauty's dissolving whitening strips offer a unique innovation within the cosmetics industry, providing a new way to achieve whiter teeth. - **Grooming:** Moon Oral Beauty's dissolving whitening strips redefine the grooming industry by simplifying the teeth whitening process and making it more accessible to consumers. ## Related on Trend Hunter - [Efficient Teeth Brightening Strips](https://www.trendhunter.com/trends/platinum-express-dissolving-whitening-strips.md) - [Teeth-Whitening Breath Strips](https://www.trendhunter.com/trends/teeth-whitening-breath-strips.md) - [Color-Correcting Smile Strips](https://www.trendhunter.com/trends/dissolving-teeth-whitening-strips.md) - [All-Natural Teeth Whitening Strips](https://www.trendhunter.com/trends/allnatural-teeth-whitening-strips.md) - [Purple Teeth Whitening Strips](https://www.trendhunter.com/trends/peroxidefree-purple-strips.md) - [Glowing Oral Devices](https://www.trendhunter.com/trends/platinum-pro-glow-teeth.md) - [Flavored Teeth Whitening Strips](https://www.trendhunter.com/trends/flavored-teeth-whitening-strips.md) - [Dual-Action Brightening Strips](https://www.trendhunter.com/trends/v34-whitening-strips.md) - [Probiotic-Infused Whitening Strips](https://www.trendhunter.com/trends/pop-on-whitening-strips.md)