# Plant-Based Dissolving Gums Mouth Off Fights Bad Breath By Deactivating Sulfur Compounds By Laura McQuarrie | Published 2021-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dissolving-gum References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/18376-dissolving-gum-brand-claims-to-clean-breath-not-mask-it) & [mouthoff](http://www.mouthoff.com) Mouth Off makes dissolving gum that's formulated to effectively eliminate [bad breath](https://www.trendhunter.com/trends/ceelike), rather than being a solution for temporarily masking it. The innovative plant-based formula is patent-pending and it uses an enzyme that binds to, deactivates and removes odor-causing sulfur compounds. According to Mouth Off, the product is effective for up to four hours. The free-from dissolving gum is made without sugar, artificial sweeteners and plastics. Unlike most chewing gum products on the market that need to be spit out, this one is eco-friendly and creates [no waste](https://www.trendhunter.com/trends/silk-expanding-dental-floss). The gum is designed to dissolve in the mouth in less than a minute, and it's packaged in a blister pack. Currently, the brand offers one peppermint flavor but a second is set to be introduced later this year. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 75% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Bad Breath Solution:** The use of plant-based formula in dissolving gum could create opportunities for more breakthroughs in developing natural oral care products. - **Eco-friendly Chewing Gum:** The development of gum that is plastic-free and zero-waste could lead to a new eco-friendly segment in the chewing gum market. - **Sulfur Compound Removal:** The use of enzymes to deactivate and remove sulfur compounds may create more opportunities for innovative odor-control solutions. ### Industries Being Reshaped - **Oral Care:** Mouth Off's plant-based dissolving gum could benefit the oral care sector, which is already seeing a rise in demand for more natural products. - **Eco-friendly Products:** The zero-waste and plastic-free aspect of Mouth Off's gum could benefit the eco-friendly products industry as consumers become more environmentally conscious. - **Odor-control:** Mouth Off's use of enzymes to remove sulfur compounds could be applied to other odor-control products like deodorants, air fresheners, and cleaning agents. ## Related on Trend Hunter - [Functional Breath Mints](https://www.trendhunter.com/trends/nude-mints.md) - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Oil-Based Breath Serums](https://www.trendhunter.com/trends/oilbased-breath-serum.md) - [Eco-Friendly Breath Fresheners](https://www.trendhunter.com/trends/extrastrength-breath-freshener.md) - [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md) - [Plant-Powered Sugarless Gums](https://www.trendhunter.com/trends/refresh-gum.md) - [Postbiotic Dog Dental Chews](https://www.trendhunter.com/trends/pupgum.md) - [Unconventional Breath Fresheners](https://www.trendhunter.com/trends/breath-fresheners.md) - [Pocket-Sized Mouthwash Sachets](https://www.trendhunter.com/trends/swishables.md)