# Dissective Advertising JWT Scrabble Ad By Sandra Winn | Published 2008-11-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dissective-advertisting-jwt-scrabble-ad References: [frederiksamuel](http://www.frederiksamuel.com/blog/2008/11/scrabble.html) The advertising agency JWT came up with a brilliant new way to [advertise](https://www.trendhunter.com/trends/nobody-reads-ads) the much beloved game of Scrabble: they've dissected items and animals. JWT dissected an elephant, submarine, and guitar, in an [out-of-order fashion](https://www.trendhunter.com/trends/mwcurated) to represent Scrabble tiles. It's almost saying, "Look, a really big word is right in front of you, you just need to arrange your tiles and put it together." The only beef I can find with this ad is that when playing by the official [Scrabble rules](https://www.trendhunter.com/trends/eightile-anagram-game), you are only allowed to have seven tiles at a time. Maybe JWT should consider replacing the submarine and elephant with dissected subjects that contain seven letters. Credits: Agency: JWT, Chile Creative Directors: Matías Lecaros, Sergio Rosati Art Director/Copywriter: Matías Lecaros Illustrators/Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 58% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Dissective Advertising:** Opportunity for advertisers to use dissected objects to create attention-grabbing campaigns. - **Out-of-order Representation:** Potential for using out-of-order visuals to challenge viewers and spark engagement in advertising. - **Creative Wordplay:** Innovation in advertising by using creative wordplay to convey a message in a unique and memorable way. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity for advertisers to think outside the box and create unconventional ads. - **Marketing:** Opportunity for marketers to employ creative strategies that captivate audiences and encourage brand engagement. - **Design:** Potential for designers to explore unconventional approaches to visual communication in advertising campaigns. ## Related on Trend Hunter - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Spelling-Error Campaigns](https://www.trendhunter.com/trends/jimmy-deans.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)