# Scannable Responsible Packaging Lumi ID Helps Consumers Properly Dispose of Product Packaging By Laura McQuarrie | Published 2020-03-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dispose-of-product-packaging References: [thedieline](https://thedieline.com/blog/2020/3/27/lumi-id-brings-packaging-details-to-consumers-including-sustainability-information) & [lumi](https://www.lumi.com/id) As well as being passionate about making informed product choices, consumers today are interested in taking steps to [responsibly dispose of product packaging](https://www.trendhunter.com/trends/debatin) but this can sometimes be a challenge when helpful symbols or directions are omitted. Packaging platform Lumi released Lumi ID as a way to help consumers get their questions on packaging answered in an efficient way. With Lumi ID, consumers can get the latest information on specifications, certifications and [localized recycling options](https://www.trendhunter.com/trends/superfresh-growers-1). Since there's only a limited amount of space that can be used to convey useful information on packaging, Lumi ID makes the most of [QR codes and mobile devices](https://www.trendhunter.com/trends/fazer-remix-30th-anniversary-candy-bag) to provide an extended resource. With Lumi ID, brands can share material descriptions and disposal instructions, as well as other information on their values or overall mission. Image Credit: Lumi ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Scannable Responsible Packaging:** Using QR codes and mobile devices to provide extended information on packaging for responsible disposal. - **Efficient Packaging Communication:** Lumi ID allows brands to share material descriptions, disposal instructions, and brand values through QR codes on packaging. - **Consumer Demand for Responsible Packaging:** Consumers are interested in taking steps to responsibly dispose of product packaging and are seeking information on specifications, certifications, and localized recycling options. ### Industries Being Reshaped - **Packaging:** The packaging industry can leverage scannable codes and mobile technology to enhance consumer experience and communication. - **Sustainability:** The sustainability industry can utilize Lumi ID to promote responsible packaging and educate consumers on recycling options. - **Consumer Goods:** Consumer goods companies can adopt Lumi ID to provide transparency, build trust, and showcase their commitment to responsible packaging. ## Related on Trend Hunter - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Sustainable Sourceable Packagings](https://www.trendhunter.com/trends/securikett.md) - [Regulated Sustainability Solutions](https://www.trendhunter.com/trends/foodchain-id.md) - [Digital Product Story Brochures](https://www.trendhunter.com/trends/malmgard-castle.md) - [Conversational Product Packaging](https://www.trendhunter.com/trends/cleo-assistant.md) - [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md) - [Sustainable QR Code Packaging](https://www.trendhunter.com/trends/noissue.md) - [Scannable Infant Products](https://www.trendhunter.com/trends/sma-nutrition.md) - [Inclusive Shopping Labels](https://www.trendhunter.com/trends/coca-cola-1.md)