# Disposable Camera-Shot Lookbooks ROSE IN GOOD FAITH Boasts Its Line with Disposable Camera Photos By Kalin Ned | Published 2018-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/disposable-camera-photo References: [hypebeast](https://hypebeast.com/2018/4/rose-in-good-faith-ultra-violence-lookbook) & [roseingoodfaith](https://www.roseingoodfaith.com/) Los Angeles-based streetwear brand ROSE IN GOOD FAITH goes nostalgic with its disposable camera photos of the Spring/Summer 2018 capsule. From graphic-heavy and typography-curious tees to punk-influenced activewear essentials, the collection is the epitome of grungy and sporty. ROSE IN GOOD FAITH set the backdrop canvas for its grainy disposable camera photos to be a live music venue in LA — The Echoplex. Tapping into its roots and music culture, the label shot the lookbook for 'Ultra-Violence' on a 35mm during the soundcheck of post-hardcore band Underoath. Situating ROSE IN GOOD FAITH's designs within the music scene is definitely a way for the brand to connect on a larger scale with its image and consumer, ultimately broadening its narrative as a streetwear brand. Photo Credits: Akiva Alpert ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 47% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Disposable Camera Lookbooks:** Brands are taking a more nostalgic approach with the use of disposable camera photos to showcase their products, giving a new life to an old technology. - **Nostalgic Marketing:** Nostalgia-driven marketing initiatives connect with consumers on an emotional level, creating a more profound bond with brands and potentially increasing customer loyalty. - **Fashion and Music Collabs:** Collaborations between fashion and music cultures have become increasingly popular, offering the opportunity for both industries to showcase their brands and products in new and innovative ways. ### Sectors Adopting This - **Fashion:** Fashion brands are utilizing new and innovative ways, like disposable camera lookbooks, to showcase their products to consumers and stay ahead of the trends. - **Music:** Music culture has become a significant marketing opportunity for fashion brands to connect with consumers, expand their reach in the market and increase sales. - **Photography:** New and innovative photography techniques, such as disposable camera photos, are being used in fashion marketing, presenting an opportunity for growth and exploration of the photography industry. ## Related on Trend Hunter - [Reusable Disposable Cameras](https://www.trendhunter.com/trends/flashback.md) - [Eco-Friendly Film Cameras](https://www.trendhunter.com/trends/lensfayre.md) - [Beer-Branded Disposable Cameras](https://www.trendhunter.com/trends/retrospekt-x-pbr.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md) - [Streetwear-Branded Cameras](https://www.trendhunter.com/trends/supreme-onehanded-editing-camera.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)