# Donut-Dispensing ATMs Krispy Kreme's London Pop-Up is Promoting its Nutty Chocolatta Donuts By M | Published 2016-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dispensing-atm References: [sheknows](http://www.sheknows.com/food-and-recipes/articles/1120885/krispy-kreme-doughnut-machine) & [krispykreme](http://www.krispykreme.ca/) [Krispy Kreme](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection) is offering a donut-dispensing ATM machine at a pop-up location in London, England as part of a marketing campaign for the brand's [newest donut flavor](https://www.trendhunter.com/trends/dubai-chocolate-donut) dubbed the Nutty Chocolatta donut. The ATM is located outside of the Krispy Kreme location in Holborn, and the machine creatively distributes pastries instead of money. The ATM is a temporary location that allows consumers to receive donuts at all hours of the day. The machine is stocked with the new flavor in place of money, and serves customers on a 24-hour clock. In addition to the ATM pop-up, the brand also put together a fake 'Confidential Internal Memo' and sent to customers debuting the Nutty Chocolatta donut. The gimmick was designed to increase hype and viral appeal through a simulated private message leak. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Food-dispensing Atms:** Opportunity to create food-dispensing ATMs that offer meal replacement options for people on-the-go. - **Viral PR Stunts:** Opportunity for brands to create viral PR stunts to increase brand awareness and buzz around new product launches. - **24-hour Retail:** Opportunity for retailers to extend their operating hours and provide more convenient options for customers. ### Where This Applies - **Fast Food:** Fast food restaurants can benefit from offering 24-hour food-dispensing ATMs outside of traditional operating locations. - **Retail:** Retailers can offer convenient, 24-hour food-dispensing options as a way to stand out and attract customers. - **Marketing and Advertising:** Marketing and advertising agencies can help brands create viral PR stunts to increase brand awareness and word-of-mouth marketing. ## Related on Trend Hunter - [Sausage Roll Distribution Machines](https://www.trendhunter.com/trends/atmmm.md) - [Horror Movie-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-night-of-the-skremes.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/nutella-donuts.md) - [Collaboration Candy Bar Donuts](https://www.trendhunter.com/trends/krispy-kreme-kitkat-and-aero-doughnuts.md) - [Candy Bar-Themed Donuts](https://www.trendhunter.com/trends/cadbury-crunchie-doughnuts.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Freshly Prepared Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-hot-light.md) - [Complimentary Donut QSR Promotions](https://www.trendhunter.com/trends/krispy-kreme-and-mcdonalds.md)